{"id":1127,"date":"2020-04-20T03:14:45","date_gmt":"2020-04-20T03:14:45","guid":{"rendered":"https:\/\/www.nickmetrics.com\/blog\/?p=1127"},"modified":"2021-10-15T08:40:40","modified_gmt":"2021-10-15T08:40:40","slug":"best-performing-ad-formats-google-ads","status":"publish","type":"post","link":"https:\/\/www.nickmetrics.com\/blog\/2020\/04\/20\/best-performing-ad-formats-google-ads\/","title":{"rendered":"Ad Formats In Google Ads"},"content":{"rendered":"

Google ads<\/strong> are arguably one of the most effective advertising platforms out there. It\u2019s popular amongst today\u2019s digital marketers. And, if you do everything right, you would be able to get the word about your business out there with ease. If you\u2019re familiar with how Google ads<\/strong> work, you would know that they offer their clients multiple Ad formats<\/i> to choose from. But which ones perform the best, and which ones are best for your business? Today, we\u2019ll take a look at these questions, so that you could get the organic traffic you deserve!<\/p>\n

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Best Performing Ad Formats In Google Ads<\/h2>\n

Google ads<\/a> are becoming rapidly more popular amongst all kinds of business owners. And with over 3.5 billion daily interactions and an incredibly high return on investment, there is little doubt as to why. The advertising platform is easy to use; plus, it has the potential to increase your visibility. Thus, making sure that your potential customers know about your company and the products and services you offer. Google ads have multiple ad formats<\/i> for you to choose from, so today, we\u2019re going to look at some of the best-performing ones so that you can find what\u2019s right for your business.<\/p>\n

1. Responsive Search Ads<\/strong><\/h3>\n

This one is one of Google\u2019s more recent formats, but that doesn\u2019t you should be skeptical about it. It\u2019s a super flexible format that gives you a variety of options to play around with. It allows up to fifteen headline variations and four descriptions. And it\u2019s all machine learning and algorithms from here. And Google picks the variations that have the highest chances of getting a lead. Only the best performing ads are put out.<\/p>\n

2. Image Ads<\/strong><\/h3>\n

It is a no-brainer that visual content does much better than written content among consumers. A good image will be able to catch a potential customer\u2019s eye with ease. With the image format, you can create a visual campaign that could be a static or interactive graphic. It could be a still image, animated, a .gif, or in flash format, whatever suits your preferences. Since most people on the internet don\u2019t care for ads that are text-heavy, a single image that encapsulates your brand would be a great option to expand your business.<\/p>\n

3. In-stream Video Ads<\/strong><\/h3>\n

What would grab the attention of a consumer better than a picture? A video, of course! In-stream video ads are super effective, and they play either before, in between, or after a Youtube video<\/a>. It usually lasts between 5 to 30 seconds long, but they are skippable if you choose to implement a longer format. You will be able to target your audience based on demographics \u2013 the area they live in, their age, and their browsing behavior. This way, your ads are bound to reach interested individuals.<\/p>\n

4. Text Ads<\/strong><\/h3>\n

We\u2019ve all come across text ads. They\u2019re definitely one of Google Ads most visible formats because they would show up whenever someone looks up keywords related to your business. If your SEO<\/a> game is on point, you\u2019ll be able to reach your audience without any trouble at all.<\/p>\n

Like the name would imply, these are text-only ads, they\u2019re easy to set up and maintain, and they have a very high click-through rate.<\/p>\n

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