{"id":1254,"date":"2020-05-07T03:13:43","date_gmt":"2020-05-07T03:13:43","guid":{"rendered":"https:\/\/www.nickmetrics.com\/blog\/?p=1254"},"modified":"2021-08-21T16:21:34","modified_gmt":"2021-08-21T16:21:34","slug":"7-insights-google-featured-snippets","status":"publish","type":"post","link":"https:\/\/www.nickmetrics.com\/blog\/2020\/05\/07\/7-insights-google-featured-snippets\/","title":{"rendered":"Featured Snippets Insights From Google"},"content":{"rendered":"<p><a href=\"https:\/\/www.google.com\/\">Google<\/a> dominates over 90% of the world\u2019s search engine market shares. The search engine receives an average of around 63,000 searches per second on any day. This global dependence on <i>Google<\/i> stems from its ability to deliver accurate search results. <i>Google<\/i> does this by pulling the most relevant content from web pages in its index and displays them at the top of a viewer\u2019s search result page.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/t.me\/nickmetrics\" target=\"_blank\" rel=\"noopener\">Subscribe To Nickmetrics Official Telegram Channel<\/a><\/p>\n<h2>Featured Snippets<\/h2>\n<p><strong>Featured snippets<\/strong> refer to those small selections of a text that appear at the top of Google\u2019s search results. It\u2019s the selections that are intended to answer the searcher\u2019s query. The most common types of <strong>featured snippets<\/strong> are in the form of definition boxes, steps, ordered\/ unordered lists, maps, and tables.<\/p>\n<h2>Why are featured snippets important?<\/h2>\n<p>Featured snippets impact <a href=\"https:\/\/www.nickmetrics.com\/search-engine-optimization.html\">Search Engine Optimisation<\/a> in several ways. Many SEOs even refer to the featured snippet box as \u2018Position 0\u2019. This is because it appears even higher above \u2018Position 1\u2019 on the search result page. Therefore, many marketers often use snippets to get more clicks from organic search results. For years now, brands have been strategically placing keywords in their featured snippets. The objective of doing so is to reach more audiences that are searching for related products or services. Which makes sense because as high as 8% of all recorded clicks are from featured snippets. This method of targeted marketing ensures maximum conversion of leads. This makes SEO one of the most reliable components of any successful <a href=\"https:\/\/www.nickmetrics.com\/blog\/2019\/10\/29\/digital-marketing-strategies-for-small-business\/\">digital marketing strategy<\/a>.<\/p>\n<h3>Top 7 Insights For Featured Snippets by Google<\/h3>\n<p>Google used to give a URL two spots in the search engine results pages (SERPs) when that URL ranked with a featured snippet. However, recently Google released an update regarding featured snippets search results. <a href=\"https:\/\/www.nickmetrics.com\/blog\/2019\/12\/28\/google-announce-changes-phrase-match\/\">Google announces<\/a> that they will no longer show duplicate URLs for pages promoted to snippets.<\/p>\n<p>Here are seven insights from google regarding their new featured snippets update:<\/p>\n<ul>\n<li>Removing duplicate URLs from SERPs containing featured snippets is being called \u2018deduplication.\u2019 Google maintains that \u2018position 1\u2019 and \u2018position 0\u2019 count as one rank position. So if a site loses the organic number one position but can still retain it\u2019s featured snippet, that listing will continue to be counted as the number one ranked position.<\/li>\n<li>Deduplication is a global process and concerns all brands around the world that use google analytics to grow their business online.<\/li>\n<li>This update will not affect video featured snippets. Top featured video snippets will still appear as the number one position on the search page.<\/li>\n<li>Besides, deduplication will also not affect Google\u2019s \u2018top stories\u2019 or \u2018exciting finds\u2019 categories.<\/li>\n<li>Google Search Liaison also stated that the deduplication process for the moment would not affect a featured snippet variant that resembles a knowledge panel. But brands can expect it to transform this section later.<\/li>\n<li>Google also confirmed that there appears to be a bug of deduplication currently that makes Duplicated URL move to page two of the SERPs. This is not a feature or design by google and will be rectified soon. URLs in featured snippets that are also appearing on page two of the search engine results pages may have that listing removed.<\/li>\n<li>There will also be no change in the Google Search Console (GSC) performance reports because of this update.<\/li>\n<\/ul>\n<h3>Featured Snippets for Brand Engagement<\/h3>\n<p>In today\u2019s saturated market space, brands are in a constant battle with their competitors in the pursuit of higher search engine page rankings. Snippets can help smart brands take advantage of this unique feature by Google. Benefits such as more quality foot traffic on their webpages and reach more relevant audiences without having higher search engine ranks.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/channel\/UCHxOtBT1T5f_RnD0L0IxiIQ?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-2704 size-large\" src=\"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1024x512.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1024x512.jpg 1024w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-300x150.jpg 300w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-768x384.jpg 768w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1536x768.jpg 1536w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-2048x1024.jpg 2048w\" alt=\"\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google dominates over 90% of the world\u2019s search engine market shares. The search engine receives an average of around 63,000 searches per second on any day. This global dependence on Google stems from its ability to deliver accurate search results. Google does this by pulling the most relevant content from web pages in its index [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[140,293,144],"tags":[403,402,363,404,155],"jetpack_featured_media_url":"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2020\/04\/7-Insights-From-Google-For-Featured-Snippets.jpg","_links":{"self":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/1254"}],"collection":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":11,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":2878,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/1254\/revisions\/2878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media\/1298"}],"wp:attachment":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}