{"id":1936,"date":"2021-01-18T06:17:26","date_gmt":"2021-01-18T06:17:26","guid":{"rendered":"https:\/\/www.nickmetrics.com\/blog\/?p=1936"},"modified":"2021-08-21T16:58:54","modified_gmt":"2021-08-21T16:58:54","slug":"dropbox-marketing-case-study","status":"publish","type":"post","link":"https:\/\/www.nickmetrics.com\/blog\/2021\/01\/18\/dropbox-marketing-case-study\/","title":{"rendered":"Dropbox 500 Million Users In Just 7 Years"},"content":{"rendered":"<p><strong>Dropbox<\/strong> is one of the most valuable startups in the world. Did you know that the team behind it managed to attract so much interest and increase the company\u2019s worth by investing only a symbolic amount of money into advertising? Even without investing too much money in marketing, the company is now worth around $4 billion. Also, the company claimed half-billion users back in 2016.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/t.me\/nickmetrics\" target=\"_blank\" rel=\"noopener\">Subscribe To Nickmetrics Official Telegram Channel<\/a><\/p>\n<p>This success was achieved in only seven years, which is pretty impressive. Plus, the company is steadily growing ever since. Surely, you will ask yourself what they have done to have this much success. They\u2019ve implemented a wide array of different features. These features had a significant role in making this business as big and successful as it is now. Without further ado, we are going to take a look into their case in greater detail.<\/p>\n<h2>Simple And Clean Landing Page<\/h2>\n<p>When you visit a websites\u2019 <a href=\"https:\/\/www.nickmetrics.com\/blog\/2020\/06\/19\/importance-of-an-effective-landing-page\/\">landing page<\/a>, you will see the description of its product. Also, it features a short introduction video, which explains to the user how to use it properly. What\u2019s interesting to know is that the website had this <a href=\"https:\/\/www.nickmetrics.com\/video.html\">explainer video<\/a> from the beginning. Even though it could be argued that the site\u2019s landing page doesn\u2019t have a lot of options, we can see that it has just enough features. Surely, the company wants the site\u2019s visitors to click on the sign-up button and register themselves. Since we are talking about a completely free product, the website urges its visitors to try it out almost immediately. Instead of providing users with an opinion, <strong>Dropbox<\/strong> introduces itself clearly and offers its services.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/yzujsHg2IpI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Piece Of Cake Sign-up And Installation<\/h2>\n<p>With the landing page being so simplistic, it makes perfect sense that the sign-up process needs to be as simple as it can be. There is only a handful of personal data the website asks for, first name, last name, email, and computer name. Surely, you will need to submit the password of your choosing. After that, download and setup are even simpler, and it will not take anyone for more than a few minutes before the process is complete.<\/p>\n<h2>Built-in Marketing Incentives<\/h2>\n<p>The company always encouraged its user to promote its product by giving them additional storage for their files. Just by sharing on Dropbox\u2019s content on social media like Facebook, Instagram, or Twitter, users could get an upgrade. This decision had an exceptional effect, bringing many new people to the brand and establishing stronger ties with loyal customers. This was one of the key things for the company\u2019s success.<\/p>\n<h2>Available On Multiple Platforms And Devices<\/h2>\n<p>Due to the nature of the app itself, we can see that being available on many different platforms is essential for Dropbox. Surely, people need to access their documents or products everywhere. Naturally, this means that users will be able to use this software on every possible platform and device. However, there is one platform Dropbox was interested in from the start, and we can see that the company made the right move. We are talking about Ubuntu (Linux). Common folks don\u2019t know that Linux has more than 20 million users all over the world. Since there was a serious lack of apps for this platform, the company decided to give it a go anyway. The result was exceptional. It is estimated that around 2% of Dropbox users use only Linux. This could mean that there are one million users who use these Linux and Dropbox exclusively.<\/p>\n<h2>The Takeaway<\/h2>\n<p>We\u2019ve already mentioned that the company didn\u2019t invest too much money into <i>marketing<\/i>. There wasn\u2019t any need for that in the first place due to software availability and effectiveness. But, it should be said that no <a href=\"https:\/\/www.nickmetrics.com\/blog\/2021\/01\/05\/case-study-first-fruit-wellness-center\/\">marketing strategy<\/a> in this world wouldn\u2019t help this brand if the product weren\u2019t an exceptional level. So, it shouldn\u2019t come as a surprise the brand managed to attract so many users in just a couple of years.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/channel\/UCHxOtBT1T5f_RnD0L0IxiIQ?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-2704 size-large\" src=\"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1024x512.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1024x512.jpg 1024w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-300x150.jpg 300w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-768x384.jpg 768w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1536x768.jpg 1536w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-2048x1024.jpg 2048w\" alt=\"\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dropbox is one of the most valuable startups in the world. Did you know that the team behind it managed to attract so much interest and increase the company\u2019s worth by investing only a symbolic amount of money into advertising? Even without investing too much money in marketing, the company is now worth around $4 [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[532],"tags":[554,464,215],"jetpack_featured_media_url":"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2020\/10\/5_Case-Study-Dropbox-500-Million-Users-in-Just-7-Years.jpg","_links":{"self":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/1936"}],"collection":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/comments?post=1936"}],"version-history":[{"count":8,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/1936\/revisions"}],"predecessor-version":[{"id":2927,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/1936\/revisions\/2927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media\/1958"}],"wp:attachment":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media?parent=1936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/categories?post=1936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/tags?post=1936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}