{"id":2028,"date":"2021-05-19T07:54:46","date_gmt":"2021-05-19T07:54:46","guid":{"rendered":"https:\/\/www.nickmetrics.com\/blog\/?p=2028"},"modified":"2021-09-18T06:29:22","modified_gmt":"2021-09-18T06:29:22","slug":"strategies-seo-video-marketing","status":"publish","type":"post","link":"https:\/\/www.nickmetrics.com\/blog\/2021\/05\/19\/strategies-seo-video-marketing\/","title":{"rendered":"SEO For Your Videos"},"content":{"rendered":"

When it comes it marketing, video is the future of content. And the future is now. New research indicates that 85% of people in the United States actively watch online videos. It\u2019s no wonder that 9 out of 10 marketers consider video a central part of their overall strategy. If you\u2019re creating video content<\/a>, how can you ensure that your video is noticed? You don\u2019t want to spend countless hours creating content<\/a> to have it buried underneath subpar gossip videos and clickbait-y compilations. Are there any strategies to do SEO for your videos<\/strong> that would help you rank higher? Yes, in fact, there. Let\u2019s see what can you do to ensure success.<\/p>\n

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How Does Google Rank Videos In The First Place?<\/h2>\n

While we know a lot about the YouTube algorithm, we still don\u2019t have a ton of information about YouTube. And most of the \u201cranking hacks\u201d you see out there are based on nothing more than speculation. But not all advice is like that. For example, we know that some tactics like keyword placement, meta title optimization, and meta tag optimization all play roles in search results ranking. Furthermore, if you\u2019re using your website to host your videos, the same rules for Google seem to apply.<\/p>\n

How To Improve Ranking For Your Videos<\/h2>\n

Keep in mind: YouTube ranking tactics are similar to traditional SEO<\/i> ones, but they\u2019re not the same. Here are simple four strategies to do SEO to your videos<\/a> and rank high\u2026.<\/p>\n

Look Up Popular Keywords In Your Niche<\/h3>\n

If you know your core audience, you\u2019ll be able to find out what topics they\u2019re interested in and, subsequently, what keywords they often look up. To do this, you need to use a simple tool like Ahrefs and research your core demographic. Once you\u2019re finished with the research, you need to plan out your content around keywords, place them in your scripts and titles\/tags.<\/p>\n

Make Sure Your Videos Are Transcribed<\/h3>\n

Speaking of writing, you also need to make sure that all of your videos are transcribed. The YouTube algorithm seems to consider captions when ranking videos, including keywords in your video, and consequently, transcription is important<\/a>. Also, posting the transcription on your website can bring you even more viewers.<\/p>\n

Video File Metadata Needs To Be Optimized<\/h3>\n

Even though YouTube will find something to display if the metadata isn\u2019t optimized, you can help your ranking a lot by doing it yourself and including target keywords in it. Both your video title and description should include:<\/p>\n