{"id":2069,"date":"2021-08-26T07:57:29","date_gmt":"2021-08-26T07:57:29","guid":{"rendered":"https:\/\/www.nickmetrics.com\/blog\/?p=2069"},"modified":"2021-08-26T07:57:29","modified_gmt":"2021-08-26T07:57:29","slug":"micro-influencers-2","status":"publish","type":"post","link":"https:\/\/www.nickmetrics.com\/blog\/2021\/08\/26\/micro-influencers-2\/","title":{"rendered":"Micro Influencers"},"content":{"rendered":"

By now, you\u2019re familiar with the term \u201cinfluencer.\u201d Everyone and their grandmother know about this type of marketing. Just in case, here\u2019s a quick rundown: if you want to maximize your social media strategy, you can hire a person of influence to spread the word about your brand to their followers. But have you heard about the so-called micro influencers<\/strong>? Aren\u2019t those just people with a modest influence on social media? Why would you ever want to work with someone that can\u2019t reach as many people as the next influencer? Is there more to these micro influencers<\/strong>? Yes, there\u2019s a whole lot more to it. And in this post here, we\u2019re going to tell you all about it.<\/p>\n

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What Are Exactly Micro Influencers?<\/h2>\n

While your average influencer has hundreds of thousands of followers, micro influencers only have a fraction of that following. Some micro influencers even have only a couple of thousands of followers on their respective social media<\/i> profiles. They fall into a category of between 1,000 and 10,000 followers. However, what differentiates them from your average influencers is that their followers are much more open to their suggestions and are much more loyal. That means, if you use them as a part of your social media<\/i> campaign, they could potentially help you boost your brand significantly. Better yet, if you\u2019re trying to increase your sales, they can motivate their followers to buy your product at a surprisingly high success rate.<\/p>\n

Are Micro Influencers That Successful?<\/h3>\n

You\u2019d be surprised to know that, yes, they\u2019re successful. The smaller the following, the higher the engagement rates. Recent studies have shown that influencers<\/a> with around 1,000 followers have an engagement rate of roughly 85%. That sounds huge. As the number of followers increases, the engagement rate decreases. Why are these micro influencers so successful? That\u2019s because their modest following holds them in high regard. They\u2019re usually experts in small niches, followed by other, larger influencers in and outside of their niche. They\u2019re the ones setting the trends.<\/p>\n

Benefits Of Micro-Influencers<\/h3>\n

Can you have that much success? Wouldn\u2019t you better work with a Hollywood star instead of a person with fewer followers than your neighbor\u2019s cat? There are many benefits to working with micro influencers, some of which include:<\/p>\n