{"id":2205,"date":"2021-03-25T05:00:54","date_gmt":"2021-03-25T05:00:54","guid":{"rendered":"https:\/\/www.nickmetrics.com\/blog\/?p=2205"},"modified":"2021-08-21T17:03:17","modified_gmt":"2021-08-21T17:03:17","slug":"user-generated-content-explained","status":"publish","type":"post","link":"https:\/\/www.nickmetrics.com\/blog\/2021\/03\/25\/user-generated-content-explained\/","title":{"rendered":"User Generated Content (UGC) Explained"},"content":{"rendered":"<p>If you ever looked up different online content types, you probably came across the abbreviation \u201cUGC,\u201d and you weren\u2019t quite sure what you were looking at. Is it a new type of boot? Bad jokes aside, UGC stands for \u201cUser Generated Content.\u201d The phrase describes the content created by the users of a certain brand or business. But that\u2019s just the begging. There\u2019s so much more about <strong>User Generated Content<\/strong> you need to know. Without further ado, let\u2019s begin\u2026.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/t.me\/nickmetrics\" target=\"_blank\" rel=\"noopener\">Subscribe To Nickmetrics Official Telegram Channel<\/a><\/p>\n<h2>What Is User Generated Content?<\/h2>\n<p>Going by the strict definition: <strong>User Generated Content<\/strong> is any piece of content on the Internet created by independent users, without any brand or business involvement. By this definition, most of the content online today can be considered <i>UGC<\/i>. Most of the photos, videos, and memes you can find on social media are created by users without making a profit. In simple terms, <i>UGC<\/i> is any content not made by a particular brand. But that doesn\u2019t mean that as a brand, you can\u2019t use <i>UGC<\/i> to your benefit.<\/p>\n<h3>What Kinds Of User Generated Content Are There?<\/h3>\n<p>When it comes to UGC, there are tons of different types. You\u2019ve probably heard about most of the examples we have. However, did you know that some of them are even considered user generated content? The most commonly used types of UGC include:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.nickmetrics.com\/blog\/2017\/11\/17\/footballers-to-follow-on-instagram-twitter-and-snapchat\/\">Social media<\/a> comments<\/li>\n<li><a href=\"https:\/\/www.nickmetrics.com\/blog\/2020\/07\/28\/blog-commenting-link-building-method\/\">Blog comments<\/a><\/li>\n<li>User reviews<\/li>\n<li>User generated videos<\/li>\n<li>User guest posts<\/li>\n<li><a href=\"https:\/\/www.nickmetrics.com\/blog\/2020\/08\/06\/link-building-with-forum-posting\/\">Forum posts<\/a><\/li>\n<li>User podcasts<\/li>\n<\/ul>\n<p>Yes, comments can be seen as content. But what use can you have of simple comments? Well, you can contact the users who left positive comments on your website or <a href=\"https:\/\/www.nickmetrics.com\/blog\/2019\/01\/11\/social-media-followers-business\/\">social media<\/a> profile and use them as testimonials. There\u2019s no better testimonial than a genuine comment. Other types are not hard to understand. Now, the best type of UGC is the one that\u2019s been created in a collaboration between a user and a brand. You can provide the tools or the idea for your users, and they can make high-quality content, which you can later use for promotion.<\/p>\n<h3>How Effective Is User Generated Content?<\/h3>\n<p>The main question here is whether or not UGC is worth your time and money? Is that useful? Will all of that content turn into profit at a certain point? The short answer is yes. Not only does it allow you to interact with your audience that, but it also allows you to save and create a highly successful <a href=\"https:\/\/www.nickmetrics.com\/blog\/2020\/12\/14\/intuit-digital-marketing-campaign\/\">marketing campaign<\/a> at the same time.<\/p>\n<p>Here are some stats and facts concerning UGC:<\/p>\n<ul>\n<li>On average, <a href=\"https:\/\/www.nickmetrics.com\/blog\/2020\/09\/22\/influencer-marketing-for-the-sports-industry\/\">influencer marketing<\/a> will give you a 650% return on your investment<\/li>\n<li>Social media posts with UGC drive a lot more engagement than ordinary posts<\/li>\n<li>More than 65% of consumers read online reviews before making a purchase<\/li>\n<li>Nearly 90% of people trust online reviews as much as they trust family members<\/li>\n<li>75% of people use <a href=\"https:\/\/www.nickmetrics.com\/blog\/2019\/02\/11\/popular-footballers-social-media\/\">social media<\/a> to make better purchasing decisions<\/li>\n<li>Nearly 85% of young consumers say that UGC impacts their purchase decisions<\/li>\n<\/ul>\n<p>As you can see, investing time and money into UGC is well worth it.<\/p>\n<h3>The Bottom Line On User Generated Content<\/h3>\n<p>In certain situations, you can get what you want and need by simply saying the word \u201cplease\u201d to your audience. By asking your users to create content, you can be rolling in UGC and having a ton of new content without spending a dime in no time. The best way to generate UGC is through contests. You can use contests to build <a href=\"https:\/\/www.nickmetrics.com\/blog\/2018\/02\/02\/sports-betting-and-brand-awareness\/\">brand awareness<\/a>, expand your reach, and, more importantly, engage your audience. If you do everything carefully, you can have years worth of content without much effort or money.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/channel\/UCHxOtBT1T5f_RnD0L0IxiIQ?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-2704 size-large\" src=\"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1024x512.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1024x512.jpg 1024w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-300x150.jpg 300w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-768x384.jpg 768w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1536x768.jpg 1536w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-2048x1024.jpg 2048w\" alt=\"\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you ever looked up different online content types, you probably came across the abbreviation \u201cUGC,\u201d and you weren\u2019t quite sure what you were looking at. Is it a new type of boot? Bad jokes aside, UGC stands for \u201cUser Generated Content.\u201d The phrase describes the content created by the users of a certain brand [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":2218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[140],"tags":[166,494,482,463],"jetpack_featured_media_url":"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/03\/4_User-Generated-Content-Explained.jpg","_links":{"self":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/2205"}],"collection":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/comments?post=2205"}],"version-history":[{"count":11,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/2205\/revisions"}],"predecessor-version":[{"id":2940,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/2205\/revisions\/2940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media\/2218"}],"wp:attachment":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media?parent=2205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/categories?post=2205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/tags?post=2205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}