{"id":2305,"date":"2021-08-20T06:05:01","date_gmt":"2021-08-20T06:05:01","guid":{"rendered":"https:\/\/www.nickmetrics.com\/blog\/?p=2305"},"modified":"2021-09-03T02:33:34","modified_gmt":"2021-09-03T02:33:34","slug":"proper-guide-of-hreflang-tags","status":"publish","type":"post","link":"https:\/\/www.nickmetrics.com\/blog\/2021\/08\/20\/proper-guide-of-hreflang-tags\/","title":{"rendered":"Guide Of Hreflang Tags"},"content":{"rendered":"<p>A <strong>hreflang tag<\/strong> is a markup that helps search engines understand the relationship between your site and the one it\u2019s linking to. The tags are used on your website so that Google can know how to show the right results for users searching for products or services on different sites. When you have more than one version of your product or service, it\u2019s important to understand when you need to use <strong>hreflang tags<\/strong> and why and how they should be implemented.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/t.me\/nickmetrics\" target=\"_blank\" rel=\"noopener\">Subscribe To Nickmetrics Official Telegram Channel<\/a><\/p>\n<h2>What Are Hreflang Tags Used For?<\/h2>\n<p>Let\u2019s say that you have a product page. It\u2019s doing well in your region. However, you want to target another region with it and potentially increase your sales. With the help of hreflang tags, you can do it. How can you implement them? There are three specific ways you can do this:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.nickmetrics.com\/blog\/2021\/07\/09\/effective-evergreen-content\/\">Create content<\/a> with regional variations like en-us, en-au, and en-gb.<\/li>\n<li><a href=\"https:\/\/www.nickmetrics.com\/blog\/2020\/02\/22\/create-voice-search-friendly-content\/\">Create specific content<\/a> in different languages like en, fr, and de.<\/li>\n<li>Have a combination of different regional variations and languages.<\/li>\n<\/ul>\n<p>With hreflang tags, you don\u2019t have to worry whether the users you\u2019re targeting know English or not. You can even create specific English content for different markets. For instance, you can have separate content for people in the United States, United Kingdom, and Australia.<\/p>\n<h2>What Are The SEO Benefits Of Hreflang Tags?<\/h2>\n<p>Why are we even talking about <i>hreflang<\/i> tags? Besides the things we mentioned above, are there any clear <a href=\"https:\/\/www.nickmetrics.com\/blog\/2021\/06\/18\/building-link-in-your-content\/\">SEO<\/a> benefits? From an <a href=\"https:\/\/www.nickmetrics.com\/blog\/2021\/06\/22\/upgrading-your-existing-content-for-seo\/\">SEO<\/a> perspective, there are two reasons to implement <i>hreflang<\/i> tags on your website:<\/p>\n<ul>\n<li>First off, when you have a version of a page optimized for <a href=\"https:\/\/www.nickmetrics.com\/blog\/2019\/12\/16\/why-user-experiences-matters-to-web-marketing\/\">users of a certain locality, you\u2019ll drastically improve their overall user experience<\/a>. In turn, that will lower your bounce rate and increase time-on-page, two rather <a href=\"https:\/\/www.nickmetrics.com\/blog\/2019\/06\/21\/importance-reporting-seo\/\">important SEO factors<\/a>.<\/li>\n<li>Secondly, you won\u2019t have to worry about having duplicate content. If you have the same content in English on different URLs aimed at the US, UK, and Australia, with the help of the hreflang tags, Google will understand that the content is different.<\/li>\n<\/ul>\n<p>Those are just the two of the biggest benefits. There are many others, but these two should be good enough reasons for anyone to look into hreflang tags.<\/p>\n<h2>How To Implement Hreflang Tags?<\/h2>\n<p>Now that you know that the hreflang tags are useful, you\u2019re probably wondering how to implement them? If you have a modestly-sized website, the process isn\u2019t all that hard. Here\u2019s how to implement the hreflang tags in eight easy steps:<\/p>\n<ol>\n<li>Create a map of your website\u2019s language and country versions<\/li>\n<li>Assign a hreflang value to each of the language and country versions<\/li>\n<li>Make sure to check and see if you need hreflang=\u201dx-default\u201d for the website<\/li>\n<li>Decide what pages on your website need to be linked with hreflang annotations<\/li>\n<li>Decide which hreflang implementation method to select for the website<\/li>\n<li>Hire someone to do the programming and implement the hreflang tags<\/li>\n<li>Create your own Google Search Console Property for each language and version<\/li>\n<li>Align the international targeting options in the Search Console for the implementation<\/li>\n<\/ol>\n<p>While this may seem complicated at first, with the right people on your side, you can have the process done in less time than you think. In just a couple of weeks, you can start targeting people from all over the globe with your product.<\/p>\n<h2>In Conclusion<\/h2>\n<p>Hreflang tags are a great way to help search engines understand where your target market is and encourage them to display relevant results to your customers when they search for products or services on different sites.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/channel\/UCHxOtBT1T5f_RnD0L0IxiIQ?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-2704 size-large\" src=\"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1024x512.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1024x512.jpg 1024w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-300x150.jpg 300w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-768x384.jpg 768w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-1536x768.jpg 1536w, https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Green-and-Black-Refined-Sports-Football-Event-Banner-2048x1024.jpg 2048w\" alt=\"\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A hreflang tag is a markup that helps search engines understand the relationship between your site and the one it\u2019s linking to. The tags are used on your website so that Google can know how to show the right results for users searching for products or services on different sites. When you have more than [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":3062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[144],"tags":[577,437,566,575,155,458],"jetpack_featured_media_url":"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2021\/08\/Nickmetrics-2.png","_links":{"self":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/2305"}],"collection":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/comments?post=2305"}],"version-history":[{"count":8,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/2305\/revisions"}],"predecessor-version":[{"id":3063,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/2305\/revisions\/3063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media\/3062"}],"wp:attachment":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media?parent=2305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/categories?post=2305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/tags?post=2305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}