{"id":904,"date":"2019-09-25T06:44:19","date_gmt":"2019-09-25T06:44:19","guid":{"rendered":"http:\/\/www.nickmetrics.com\/blog\/?p=904"},"modified":"2021-08-26T08:37:12","modified_gmt":"2021-08-26T08:37:12","slug":"digital-marketing-latest-trends","status":"publish","type":"post","link":"https:\/\/www.nickmetrics.com\/blog\/2019\/09\/25\/digital-marketing-latest-trends\/","title":{"rendered":"Digital Marketing 2019 Latest Trends"},"content":{"rendered":"

Digital marketing<\/strong> is in possibly one of the most volatile spaces out there, where change is the only constant. Trends come and go. Public opinions shift, consumer behavior changes. And all of this can happen in the span of a few months. Thus, what\u2019s popular today may not even warrant a second glance tomorrow. But some things have the potential to catch on and blow up, at least for a substantial amount of time. And when it does, no digital marketer should just let it pass without making the most of it. With technology growing as fast as it is today, some of the most remote parts of the world have access to the Internet. Digitalization is on the rise, and it would be an understatement in saying that a company would miss out if they do not capitalize on the online market.<\/p>\n

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Digital Marketing Trends<\/h2>\n

The Internet is a space of constant change, and it is integral that business continuously adapts over time by innovating, transforming, and revolutionizing. No company can survive if they don\u2019t adapt. Digital marketing<\/strong> trends<\/a> come and go, but here are some of the most prominent digital marketing trends<\/i> of this year that you absolutely can\u2019t ignore. They are:<\/p>\n

1. Chat Bots<\/h3>\n

Users love excellent, prompt customer service, and automated chatbots serve this purpose perfectly. Built to tackle any general queries someone may have; Studies have shown that they help increase customer satisfaction and retention. The service user may be directed to an FAQ page or even customer support if their queries or concerns aren\u2019t met. A new but useful trend is customer service through online messaging services, like Facebook Messenger, Instagram DMs, or WhatsApp. This is a more interactive model, where a user\u2019s concerns are taken care of immediately, leaving them more satisfied with the service.<\/p>\n

2. Optimization for voice search<\/h3>\n

If I had a dollar for every time, I saw someone say \u201cok Google\u201d into their phone; I\u2019d be rolling in cash. Hands-free, voice-enabled devices, such as the Amazon Echo, are more popular than ever, voice searches<\/a> are growing increasingly common. Now, most phones and PCs are voice search enables too. Since it is an emerging trend, it would be easy to capitalize on. Using long-tailed keywords that are more colloquial, because it imitates spoken language. Therefore, it would result in a surge in traffic, as voice searches are usually word-heavy terms that are too long to type out.<\/p>\n

3. Live videos<\/h3>\n

Social Media Marketing<\/a>, in general, is a great way to engage with your audience, but live videos would take that to a different level. It would give your users a personal glimpse into your company, humanizing it, making it feel like more than a faceless entity. It doesn\u2019t matter what type of business you run. An online clothing store? Share your best fashion tips. A sports betting blog<\/a>? Who doesn\u2019t love a proper match analysis?<\/p>\n

4. Artificial intelligence<\/h3>\n

Let\u2019s put aside all theories of technological singularity and invest in artificial intelligence! You may be skeptical about placing your faith on a computer, but machine learning can be beneficial to any online business<\/a>. A good machine learning software can expect future customer behavior and trends based on pre-existing data. This way, you would know what works and what doesn\u2019t. And thus, what exactly you need to implement to increase engagement by creating personalized services, with no possibility of human error. Research has found that A.I. alone will be responsible for a growth in global GDP, making AI a trend that\u2019s too good to ignore.<\/p>\n

5. Personalized ads<\/h3>\n

Think about all those times you\u2019ve seen an advertisement<\/a> for something that you aren\u2019t even remotely interested in. Most of them probably didn\u2019t also catch your attention. And the ones that did possibly annoyed you. General adverts just don\u2019t cut it anymore. You need to get personal. We don\u2019t mean Facebook-leaking-all-your-data personal. But just personal enough to grab someone\u2019s attention without making them cover their webcams with tape. With data based on browsing patterns, it\u2019s easy to discern what it might interest a consumer. Like how Netflix recommends shows and film based on what you\u2019ve already watched. Personalized email blasts also work well.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital marketing is in possibly one of the most volatile spaces out there, where change is the only constant. Trends come and go. Public opinions shift, consumer behavior changes. And all of this can happen in the span of a few months. Thus, what\u2019s popular today may not even warrant a second glance tomorrow. But […]<\/p>\n","protected":false},"author":12,"featured_media":3074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[35],"tags":[320,321,318,179],"jetpack_featured_media_url":"https:\/\/www.nickmetrics.com\/blog\/wp-content\/uploads\/2019\/09\/Nickmetrics-31.png","_links":{"self":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/904"}],"collection":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/comments?post=904"}],"version-history":[{"count":11,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/904\/revisions"}],"predecessor-version":[{"id":958,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/posts\/904\/revisions\/958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media\/3074"}],"wp:attachment":[{"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/media?parent=904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/categories?post=904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nickmetrics.com\/blog\/wp-json\/wp\/v2\/tags?post=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}