Snippets<\/h2>\n
Snippet strategy, also known as on-SERP search engine optimization or Position Zero, refers to those big blocks of information you often get on top of a search. If a web page has a featured snippet<\/a>, it means that Google thinks it provides a very relevant answer to a specific question, like:<\/p>\n Find which of your content can either compete or win a featured snippet. A tip: start with the content that’s already ranking well for you on Google.<\/p>\n People are performing more voice searches than ever. That number is still increasing, and it’s likely to surpass old-fashioned type searches soon. Voice searches, however, are a little different than keyboard-typed ones. They tend to be longer, because we, humans, are more prolific when we talk than when we write. To take advantage of this, you should target longer-tail keywords. Also, try to sound like the person doing the voice search. You should avoid difficult words or sentences.<\/p>\n\n
Voice Searches<\/h2>\n
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