Internet culture today isn't remotely close to what it was a few years ago. A time when a million hits on a YouTube video was considered to be an incredible achievement. People from all over the world have embraced the internet. And if there's one segment that has grown in leaps and bounds, its social media. Social media marketing has pretty much dominated the digital landscape. And no one has benefited from this more than social media influencers.
Despite being a fairly new concept, social media influencers are quickly gaining popularity all over the world.
These influencers have thousands, and sometimes millions of followers, but they're very different from traditional celebrities. Even though they have little relevance outside their industry, within it, they're usually very well respected and trusted, and they come off as a lot more relatable.
Chances are, you've never heard of popular Instagram influencer Sia Cooper if you aren't into fitness plans for post-natal moms. But this Instagram mommy boasts of a total of a whopping 1.1 million followers.
There are plenty of individuals like Sia all over the world, and ......
These influencers have anywhere between a thousand to a million followers, but they are very well respected within their community. They are what, in the world of social media, we would refer to as a micro-influencer. They could be beauty gurus, travel bloggers, fitness models – pretty much anything that you would think of.