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Search Engine Optimization

The objective of any website that intends to reach an audience and sell a good or service is to get leads that are potential customers. And depending on the industry you operate in and the goods or services you cater, you would have different audiences to reach based on different demographics.

Search Engine Optimization or SEO is increasing the number of leads as well as the quality of traffic a website receives. Search Engines employ algorithms that are complicated to determine which website a web user is looking for to get better quality of traffic and increase your site's rank on a first page. Thus, SEO can be hard to do in-house. However, an SEO agency can help you optimize your website.

NickMetrics is a Malaysia SEO agency that helps businesses and websites formulate digital marketing strategies, Search Engine Optimization, Search Engine Marketing, content marketing, social media marketing, and influencer marketing. Not all strategies work for each business, depending on the type of business or website, and some strategies are more effective than others.

How Can An SEO Agency Help Your Business Or Website?

You can use Search Engine Optimization agency to benefit in the following ways:

You can rank higher on search engines with SEO by including relevant keywords to your business. When a web user looks for the same or similar keyword, they would be directed to your business. This helps you compete with existing companies and websites.

Higher website rankings

If you rank higher on the top search engines, users looking for a product, service, or information would be directed to your website. More leads translate to more conversions and potential customers, which otherwise may not have been possible.

Higher search engine traffic

SEO is an organic way of increasing the visibility of your webpage, webpages, or website. This means that unlike SEM, you don't need to pay anything to optimize your site the way you do to generate leads with search engine marketing.

Very low-cost

It's essential to adhere to search engine policies and guidelines for your website to rank higher on search engines. These policies change from time to time, and NickMetrics helps you stay on top of these changes.

Adhere to search engine rules and guidelines

It's important to optimize your website for different devices. Over 50% of all websites are now accessed through a mobile phone, and it's important to have a mobile-friendly website and interface that's easy to navigate.

Optimize your website for different devices

How Does NickMetrics SEO work?

We help you optimize your website by helping you each step of the way with professional white hat SEO services.

Step 1: Website Analysis

First, we understand your requirements, the industry you operate in, and what your requirements and needs are. We then analyze your website and webpages to see what optimizations need to be made to help a website rank higher on search engines.

Step 2: On-site Optimization

On-site optimization is making changes to your website to improve it's ranking on search engines. On-site optimization includes site structure and internal linking so that it's easy for search engines and users to navigate your website. Crawlability enables search engines to crawl through your website to pick up keywords, updates, new information, etc., including setting up a proper error (404) page. Accurate meta tags, keyword density, and improved content quality and relevancy can help your website rank higher on search engines.


Site Structure & internal linking
  • Schema Markup
  • Proper Internal Linking on Website
  • Update Important Pages in Navigation and Footer
  • Use of Proper XML Sitemap
  • Accurate Breadcrumb Navigation
Technical concerns/crowlability
  • Setup Proper 404 Pages
  • Block Protected Pages Through Robots.txt File
  • Improve Site Performance as per Google Speed Insights etc.
  • Remove Non-Usable Java Scripts, Flash Files, Reduce
  • Image Size
  • Meta Tags as per Search Engine Guidelines
  • Improve Content Quality & Relevancy
  • Text to Html Ratio
  • Keyword Density as Recommended
Step 3: Off-Site Optimization
Off-site optimization is making changes outside your website to impact it's ranking on search engines. This includes blogs, guest blog posts, forum submissions, RSS feeds, video optimizations, press releases, article posting, microsites, web themes, etc.
External Influences (Off-Site)
Forums Submission
Guest blog posting
Blog Commenting
Creating Link Bait campaigns
Rss feeds
Video optimization
Article posting
Press releases posting
Creating websites themes
Feeder / Microsites
Step 4: Tracking Metrics
We then help you keep track of important metrics such as best-performing keywords or best-performing articles or landing pages. These metrics can then help you make decisions for your business or website to continuously improve its rankings.