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Search Engine Optimization


Search engine OPTIMIZATION for
gambling business

In the modern competitive landscape, it is not easy to get high-quality links and leads in the gambling niche. With innumerous gambling sites, available these days, achieving a high rank has become hard. This is where NickMetrics steps in!

We provide comprehensive gambling SEO services to help you achieve better traffic generation and reap higher profits.

Our professionals develop a customized and comprehensive marketing campaign specifically tailored to your specific requirements, to increase your ROI and brand visibility. We use highly relevant and competitive keywords to maximize targeted traffic towards your website. With the in-depth understanding of specific aspects of gambling and online casino SEO, we can help you to achieve top ranks in leading search engines.

On-Site Optimization

On-site optimization is the process of taking measures within the website to improve the ranking of your website in search engine results. It can be achieved by strategic placement of relevant keywords in your webpages.

At NickMetrics, our experts conduct a thorough analysis to identify the elements of the website that are not SEO-friendly. Whether it is page content, meta tags or title tags, we can help to optimize different aspects of your gambling website efficiently.

Our experts will create enticing and engaging content incorporating the keywords in the right manner to attract the target audience towards your website.

Site Structure & internal linking

  • Schema Markup
  • Proper Internal Linking on Website
  • Update Important Pages in Navigation and Footer
  • Use of Proper XML Sitemap
  • Accurate Breadcrumb Navigation

Technical concerns/crowlability

  • Setup Proper 404 Pages
  • Block Protected Pages Through Robots.txt File
  • Improve Site Performance as per Google Speed Insights etc.
  • Remove Non-Usable Java Scripts, Flash Files, Reduce Image Size


  • Meta Tags as per Search Engine Guidelines
  • Improve Content Quality & Relevancy
  • Text to Html Ratio
  • Keyword Density as Recommended
Off-Site Optimizationn

Off-site optimization is the process of taking measures outside your website to impact the ranking of your website in leading SERPs. (Search engine results page) At NickMetrics, we can help to fetch traffic from other websites or social networks by submitting links on an open directory and creating external linking. We use advanced off-page SEO techniques to acquire backlinks to your website and improve exposure…

At NickMetrics, our experts will understand your specific requirements and create off-page SEO campaigns accordingly to turbo-charge your search engine rankings and accelerate your sales. We can also promote your gambling business through online gambling affiliate programs.

With us, you can rest assured of receiving quality gambling SEO services. If you have any queries or doubts, you can consult our professionals. We will get back to you as soon as possible and provide solutions.

Gear up to outperform your competitors with our effective SEO services for gambling sites.

External Influences (Off-Site)
  • Forums submission
  • Blog commenting
  • RSS feeds
  • Article posting
  • Creating website themes
  • Guest blog posting
  • Creating Link bait campaigns
  • Video optimization
  • Press releases posting
  • Feeder/ Microsites

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