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In the last decade, social media became the place where people hang out, share their opinions, find new friends, play games, share photos and videos and so on. People spend so much time using their social media accounts, so naturally, businesses start to use social media for promoting products in so many different ways.
Social media marketing is a set of techniques which targets social networks, and apps to spread the word about your brand or promote specific products. Social media marketing campaigns usually revolves around establishing a social media presence on major platforms as well as creating shareable, social media friendly content and paid ads. In today’s video from the Web Marketing series by NickMetrics, we’re going to discuss about the basic forms of social media marketing, and how to use them. Now, let’s look at these major platforms.
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Twitter is a social platform invented to let people post quick short updates and messages, comment on social events, especially those of politicians’ and celebrities’. Its quick messaging interface allows users to easily respond and catch on to the latest, juicy news.
Facebook is a social networking site designed to let people share updates, photos, videos, find friends, play video games and so on. People generally like keeping in touch with others via Facebook because it’s personalized and built in such a way to connect. Images, interest and connections are what Facebook, and its users are made of.
Instagram encourages its users to share photos and videos on their feeds and their stories. The platform is designed in such a way to help their users become successful by posting curated, and probably filtered contents of their personal lives. Some Instagrammers earn a lot of money by promoting products and services for various brands. These are the most used platforms, however there are also several other popular social media websites, such as Pinterest, LinkedIn, YouTube – all targeting at different audiences and people of various interests.
Pinterest gives inspiration, LinkedIn helps people to promote themselves and their abilities, and YouTube allows publishing songs, useful, funny and other types of videos. You have to know where your audience spends their time, so you can make an effort to create quality, engaging content on these different social platforms. For example, Linkedin attracts professionals and job seekers, while Etsy attracts creative artisans. If you target the right focus groups, you can optimize keywords and sponsor your content, and leverage on the social platform for communication and feedback on your relevant product. You can also use it to check out your competitors, ask your audience about new ideas, organize giveaways, and generally achieve daily growth for your business. Social media is the present and the rising future, so you want to hop on that train as soon as you can! We hope you enjoyed this video and learned a thing or two about social media marketing. Let us know in the comments section of what you think!
Use the link here to watch other videos from the Web Marketing web series, thanks for watching.
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