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If you ever looked up different online content types, you probably came across the abbreviation “UGC,” and you weren’t quite sure what you were looking at. Is it a new type of boot? Bad jokes aside, UGC stands for “User Generated Content.” The phrase describes the content created by the…
Are you a business owner? How much do you know about influencer marketing programs? Hi, I’m Samantha. I'm the spokesperson for this Influencer Marketing video series by NickMetrics. In today video, we will introduce this very first episode from the NickMetrics Influencer Marketing Program. So what does an influencer…
You’ve probably come across this post looking up Op-Ed content. You want to know what’s it all about, how it will help your website, and how you can create it. Luckily, you’re going to find all of that today. Here’s Op-Ed content explained in detail. What Is Op-Ed Content…
Marketing is serious business. It requires a lot of market research, critical thinking, and long, hard-working hours. Marketers will do everything in their power to get an emotional reaction out of their potential clients. Do you know what else triggers a huge emotional response? Laughter. Science has proven time and…
Mint is a personal finance company established back in 2006. Around that time, it has a pretty rough competition in companies like Wesabe, which was a newly-founded startup, and Quicken, which was already well-established. In just three years, Mint managed to become a leader in the online personal finance market.…
We can see that turning your followers to leads is surely one of the most important and most challenging parts of a marketing campaign. It goes without saying that this requires a lot of dedicated work and a lot of resources. We can see there are a couple of examples…
All of us can agree with the statement that almost nobody is interested in acquiring an investment property without seeing it in person. Some would argue that this is an almost impossible task. Well, this is exactly what Roofstock had in mind. Roofstock is a disruptive real estate service, making…
NerdWallet was launched by Tim Chen and Jacob Gibson back in 2009. San Francisco-based firm is relatively young, but it achieved some exceptional results in the last couple of years. At first, NerdWallet was just a small company that compared various credit cards and presented it to its users. Now,…
You’ve invested a lot of time and resources to create high-quality content for your website. Now, it’s all optimized and posted on your website. You even have promoted it on all your social media accounts. However, the number of new visitors isn’t as high as you thought they would be.…
