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Flickr has been just about every professional and amateur photographer’s go-to to get their work out there. While not as popular as other social media platforms like Facebook, or even Image sharing websites like Instagram, it stands out as it is a space that genuinely encapsulates the art of photography. But as a space to promote one’s business, this is one platform that has been grossly overlooked. It’s perfect for small businesses to get word of their existence to users from all around the world, and here’s how. Flickr isn’t a space for generic updates about a person’s life or pictures or their night out. It’s a platform people use so that their craft can be taken seriously. But what does this imply for someone looking to promote their business on this platform?
Flickr is one website that is truly overlooked for marketing and promotion. For starters, Flickr is visited by more than 60 million people every month from all over the world. And not to mention it is home to 100 million registered photographers. That’s a large audience, all of whom trust the platform. So you are bound to find people who are interested in what your company has to offer.
It is the perfect platform to promote small businesses, mostly due to its loyal and dedicated user base. But due to Flickr’s position on advertising, mainstream tactics will not work. Here’s how you can promote your business on this platform.\
If you’re thinking of using Flickr to promote your company, a smart move would be to purchase a Pro account. You see, Flickr puts a cap on the number of pictures you can upload. But for a small price, you have access to unlimited storage in addition to several other features. Also, you’re only permitted to link to your business website if you’re a pro user. You can send users over to your company website, check out page, or any other pricing page. Non-pro users, however, aren’t allowed to do this.
Flickr is primarily a platform where lovers of photography congregate to share their art. This means that users expect a certain quality. You would need to use aesthetic, professional-looking photos relevant to what you do to promote your company. A lackluster, half-hearted job just won’t cut it. This is where you need to get creative. Remember, you’re in a space where millions of photos are uploaded on the regular. To do well, you need to stand out in the best way possible.
While you’re allowed to promote products and services in the description, the Flickr community isn’t big on blatant advertising. You need to be subtle about your promotion, make it seem more like a creative project as opposed to an advert. Like we’ve mentioned before, the focus needs to be on photography. Use your words wisely; limit yourself to a short, but effective description. Let the pictures speak for themselves.
Like most social media platforms, Flickr is a host to multiple groups. Find one that fits your niche and begin posting in it. This is a great way to reach your target audience to find people interested in what you do.
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