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Not too long ago, Malaysia was one of South-East Asia’s hottest betting markets. The government’s tough stance on gambling is probably the reason for this swift growth. But due to recent law changes, the market has slowed down significantly. Excessive advertising campaigns are not allowed either because gambling is still considered illegal in most parts of the country, with only a few states that have legalized it. As a result of these regulations and restrictions, many big sports betting companies, including some major industry players, have left or pulled back from Malaysia altogether. It does also mean that there is an opening for smaller players to create their niches and target specific segments more effectively than they were able to do before when they were competing head-to-head on every front.
Influencer marketing can help websites located in Malaysia get more players and increase their reach. Influencer marketing is perfect for all types of online gambling companies and sports betting businesses no matter where they are because it’s about building trust and authority to promote engagement between the brand and the target audience. In other words, it helps these brands become well-known by using micro-influencers who have a special connection with their community. In turn, the better known these brands are, the higher conversion rates can be expected because people will feel safe when trying out a new platform, and there is also a good chance that they will stick to them to continue playing if they enjoy what they do.
It is essential for online sports betting and gambling operators to convince the new players that they picked up using influencer marketing to sign up and encourage them to come back later and continue playing. It’s about delivering an experience that people will be happy with and which makes them feel valued for spending their time and money with your brand to make playing as easy and efficient as possible. How old or young a player is, male or female, what language they speak, or where they come from, doesn’t matter because micro-influencers can be found in every group just like you would expect by following the 80:20 rule, which says that 80% of your revenue will come from 20% of your customers. People like to do business with ones they know, like, and trust. Thus, you have to find good-looking or popular influencers on social media and share the same values as your brand.
Working with the right micro-influencer is all about finding someone with a solid connection to your target audience, making it easier for them to connect with this group of people more quickly than if they tried it without any assistance. People tend to trust social media stars because they feel more comfortable being influenced by them rather than some random ad on TV and radio or found out about through word of mouth, which is weird since they never know these people personally. Influencer marketing is still such a hot topic even though there are new marketing strategies and tactics every day because it’s about making connections, which has always been around us. These connections do not have to occur face-to-face either because modern technologies allow micro-influencers to establish relationships with many different people worldwide. Also, influencer marketing gives you access to an audience who listens, learns, and supports your brand without being forced to because they are already interested instead of trying out whatever else might be available for them at the moment.
However, it’s essential to remember that this marketing strategy is not free either. If you want to make influencer marketing work for your sports betting businesses, you have to do it right and put in the necessary amount of work required to find, train, and manage an army of micro-influencers before getting started.
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