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So you’ve heard of Google Ads, but what are they? First of all, they’re not Google Adwords. Later on, we’ll get into what ads are on Google’s search engine results pages (SERPs).
First things first – what is Google Ads? Or, instead, how does it work? It’s simple: You develop an idea for a product or service that you want to advertise. Once your product is ready to go and have your sales page designed, the next step is to know how much you want to spend. That’s where ad budget comes in – the number will determine how many times people see your ad over time on different devices, locations, or even languages! Once that number has been decided (and you’ve got it in your budget), all you have to do is type out a short, catchy ad and click the “Place Order” button. Google Ads allows advertisers to show their ads on Google’s search results pages and other websites that partner with Google Adsense. There are two main parts of Google Ads: Search and Display. We’ll go over today is the versatile option – Search Ads. It works by allowing advertisers to pay-per-click or pay-per-impression whenever someone searches for something related to what they’re advertising – as simple as that!
These ads work by appearing when someone searches for a keyword you’ve chosen. They’re what it sounds like: You can make your ad look different depending on the situation – an example of this would be making the background behind your ad change colors when someone is looking at their phone in bed! This ad format is called responsive because it responds to the device (desktop, tablet, and mobile) and the location from which it’s being viewed. Having such a diverse way to conduct advertising allows businesses to see their products every time they search online. On top of that, Responsive Search Ads can appear in both image and text format (and sometimes even both!) Additionally, using Google Ads has no limits as far as ad targeting goes – you can target a specific mobile carrier, operating system, or even the device they’re on!
So, how do you use them? The first thing to do is go to your Google Ads manager and click on “Display Network Only” (we’re focusing on Search today). From there, click “New Campaign.” It will bring up a new window where you’ll need to type out the name of your campaign; then select whether or not to show ads on mobile devices. Leave this option blank if it isn’t used for anything besides desktop-based ads.
Next, set your daily budget – it doesn’t have to cost much at all! How much is your advertising budget with Google Ads – you could set it to any number you want, but remember that the higher the budget is, the more people will see your ad.
Next, choose if you want an auction-based bid or a manual bid. The former means that Google decides how much you’ll pay based on a bidding system – they keep track of how many clicks and impressions your ad receives and go from there.
Manual bidding allows advertisers to set their price per click – this works best for businesses that know what they’re doing. We suggest learning and studying more before diving into Responsive Search Ads! After that’s all said and done, it’s time to create an ad. First, choose a name for it – something catchy and descriptive is always great! Next, you can create text-based or image ads – we recommend using both if possible to get the best results.
It is Google Ads’ most diverse form of advertising – it’s also relatively cheap compared to other types of ads, so if you have the money, this one’s worth trying out!
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