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You need email to keep your leads and customers engaged, increase sales, and take your bottom line to the next level. Email can generate more than $40 per $1 spent if used properly. That’s a 4000% ROI, making it one of the most effective marketing channels available. The only problem? Email deliverability. If your emails aren’t getting through to your subscribers, they’re not going to do you any good. In fact, according to research, nearly 20% of all emails sent are never received by the intended recipient.
You can take a few simple steps to improve your email deliverability and ensure more of your messages get through to your subscribers.
When a user gets on your email list, send them a confirmation message requiring them to click a link to confirm their subscription. Double opt-in subscribers are much more engaged and less likely to mark your messages as spam.
When you send emails from a shared IP address, your reputation is at the mercy of the other users on that IP. If they’re sending a lot of spam, your emails are more likely to be filtered. A dedicated IP address is an IP that’s used only by you. It’s more expensive, but it’s worth it for the improved deliverability.
Your email service provider (ESP) plays a big role in your deliverability. For example, your messages are more likely to be filtered using Gmail, Yahoo, or another free service. That’s because spammers often use these services. With a reputable ESP like Constant Contact, your messages are more likely to get through. That’s because we have a good reputation with the major email providers and use best practices to keep your marketing messages out of the spam folder.
The quality of your email list has a big impact on your deliverability. For instance, if you’re sending to many inactive or invalid addresses, your messages are more likely to be filtered. Make sure you’re regularly cleaning your email list to remove inactive subscribers and bad addresses. That will help improve your deliverability and keep your messages out of the spam folder.
Your email sending reputation is one of the biggest factors in your deliverability. If you have a good reputation, your messages are more likely to get through. On the other hand, your messages are more likely to be filtered if you have a bad reputation. You can oversee your reputation with tools like Return Path’s Sender Score. The tool gives users a score from 1 to 100, with 100 being the best. The higher the score, the better your reputation and the more likely your messages will get through.
If you’re having trouble getting your messages through, you can use an email delivery service like SendGrid or MailChimp. These services will improve your deliverability by ensuring your messages get through to the inbox.
Some certain phrases and keywords can trigger spam filters. Some of the most common include “free,” “100% free,” and “cash.” To avoid the spam filter, use alternative words and phrases like “complementary” or “no cost.” Avoid using these words in your subject line and body text to avoid getting caught in the filter.
Certain design elements can also trigger spam filters. To avoid getting caught in the filter, keep your design simple. For example, avoid using images, flash, and HTML in your messages.
By following these tips, your deliverability will skyrocket in a manner of days. And remember, the goal is to ensure your messages get through to your subscribers. So soon, you’ll be on your way to improving your deliverability and making sure more of your messages get through.
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