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There are millions of websites online. It’s no wonder these websites are competing to be noticed. Therefore, you need to know what makes your customers stay on your website. That means you’ve got to improve your site’s user experiences. Your website has to be well-optimized. For users to have a good user experience, it’s important to have a well-connected and approachable website. Today in this video from the Web Marketing series by NickMetrics, we will discuss some points that you can implement to improve your website’s (or even mobile app’s) user experiences:
Combine colors, change fonts, and analyze how big companies adopt all these to their best abilities. For example, certain colors evoke specific emotions. You can learn about color science and adopt this notion to your website.
Avoid aggressive autoplay videos that most customers despise. Autoplay videos disrupt the customer’s browsing experience on the website, and nobody likes that disruption.
Another thing you should look into is distracting pop-ups. Visitors can do without pop-ups; away from the actual content you’re trying to present. As we have already pointed out, a website without good user experience isn’t worth a whole lot in a market. The science of user experience is growing with each passing day, and times have changed since the burst of the dot com. So gear up, get ready to learn and consult with NickMetrics marketing experts on the potential improvements, ideas and development to a strategy to appease your customers. Hopefully, you get a grasp of what you need to do from this video from the Web Marketing series to enhance your site’s user experience after watching this video! Good luck~
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