ENTER YOUR EMAIL ADDRESS
If you haven’t thought about advertising your business on Pinterest, don’t worry. Plenty of advertisers overlook this social networking service, and boy, they’re missing out. As of 2019, Pinterest has 291 million active users. With a worldwide reach, and the ability to easily reach your target audience, this online platform in an overlooked marketing goldmine.
Pinterest users often draw inspiration from pins and boards, which gives them an idea of what to spend on, making it the perfect platform to get your brand out there in an unconventional way. Here’s a quick guide to advertising your business on Pinterest.
Most internet users, at one point or another, have either consciously or unconsciously stumbled upon Pinterest. You may have been looking for a recipe, instructions on how to make a birdhouse, or ideas on how you could decorate a room. The social networking site is a treasure trove of information and inspiration, a DIYers dream. People often use boards to plan their lives – what their room would look like, where they’re going on vacation next summer, what type of clothes and accessories to wear. All this taken into consideration, you can see how businesses can profit from advertising on the platform.
Statistics show that 75% of all saved pins come from business. A large portion of Pinterest’s users are Millennials, a generation so obsessed with consumer culture. Thus, advertisers can truly benefit by promoting their business on this website. Over 50% of users end up purchasing a product that they interacted with on Pinterest. Also unlike other social networking platforms like Facebook or Instagram, users on Pinterest welcome content from brands, because that is essentially what they are looking for. No one really logs in to Facebook looking for a new indoor plant for their living room. So anyone would be put off by a related advert. Pinterest users, however, would more than likely be thrilled to learn about new brands and products.
Here’s how you can advertise your business on Pinterest:
1. Users would see promoted pins while they scroll through their feed. It would look just like a normal pin, only they’ll have a “promoted” tag. They have a targeted, but wide reach. Users can interact with these ads in the same way they do with regular pins – they can save them, add them to boards and even leave comments.
2. They come in various formats – a series of images that users can scroll through, or videos as well. These pins would take interested users directly to your website. Then, they can make a direct purchase on your company’s Pinterest page where they would be able to see a range of products. No matter what you’re promoting – a product, a service, or even an app, Pinterest will be beneficial.
The entire process is incredibly simple and lets you target audiences based on interests. And let’s face it, is probably the most effective type of targeting there is. Pinterest is filled with consumers open to a variety of products and services and every business would truly benefit by advertising with them.