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Greetings, I’m Chandni, NickMetrics.com spokesperson. Welcome to another episode from the content marketing video series by NickMetrics. Today, we will look at what the future of content marketing holds. An understanding of what the future of the subject will no doubt help fuel your passion further.
For instance, 93% of B2B businesses are already adopting content marketing, while only 5% feel that their marketing efforts are that much effective. Therefore, quitting is never an option. In short, if content marketing simply talks about how you can strategically distribute valuable content, then it is all-encompassing in virtually all of today’s marketing endeavours.
Content marketing can be as powerful as it was those days. It is therefore important to understand that as much as “content is king”, creating more won’t necessarily drive more traffic. Considering the multimillion number of blogs that are currently in existence, the implication is that driving awareness for your business is going to be a hard task.
Therefore, you really must do something extraordinary for someone to read your content. It is a very competitive world out there. Where the world of content is going today is, if you do not write fresh and amazing stuff, no amount of digital marketing strategies can make it do well. Thus, writing new content is key, such that it shares life experiences.
They must not be generic, but rather absolutely original. With respect to the steady growth in popularity of content marketing, which translates to how critical it is to meet and exceed content demand with content creation, coupled with the fact that it is daily getting harder to surprise or engage readers/consumers, the future of content marketing is even more appreciable. Ingenuity and creativity are still very much required, winning over excessive marketing budgets. With content collaboration, question optimization and content personalization, content marketing as a digital marketing strategy can be seen in an entirely new dimension.
Besides, data is pictured to play a very massive role in years to come, as it already is. All these content marketing trends are happening right now, and are, as a matter of fact, a pointer to the future.
To learn more about content marketing, stay tuned for other episodes in this video series. Thank you for watching!