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Hi everyone, I’m Chandni spokesperson of NickMetrics. In continuation of our Video Marketing web series, today, we shall be looking at another critical discussion called video contents that is shareable and linkable. There are many ways to make your content go viral no matter the nature of your business.
In fact, have you ever wondered how some companies start small and have suddenly become huge because of some videos that have gone viral? Since content is king, you do have the responsibility of putting in proper content marketing strategy to thrive in the competitive world. It is a proven fact that the videos are more likely to be viewed than other forms of content.
With that, it is important that you create video contents that people can share. It could be something with a strong message for a cause. Just make sure they appeal to their interests and conscience. Meanwhile, people often think that shareable content will be linkable and vice versa. This is not always the case. Specifically, linkable content succeeds in detailed research. The purpose is to serve some as quick information and entertainment to some of your audience. Also, it is most often created by someone who is updated and vast about a certain topic. While it may not always trigger user interaction, being a link, it can sit within many posts and several other contents as a reference. Besides, because of its informative feature, it maintains its value.
Now, a combination of a linkable and shareable video content hands you a massive competitive advantage; where you feed brilliant, entertaining, and engaging content to your audience. Besides, it creates a platform where people can discuss and form a community. These are really necessary for the growth of your business.
Generally, your choice of shareable and linkable video contents to promote your business would be a function of the brand and nature of business. Though, the two go together well and are an incredible way of reaching a larger audience. For more information on video marketing, stay tuned for more episodes in this video marketing series by NickMetrics.
Thank you for watching. Good luck!