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Hi everyone, I’m Gladys and welcome to the Digital Marketing 101 web series by NickMetrics! In today video, we will be looking at the importance of an effective landing page for your digital marketing endeavours to promote your business. You might ask- of what importance is it to create a separate and distinct page that redirects visitors when they click on a call to action from your website? This is the simple explanation of a landing page. A landing page is an indispensable part of inbound marketing. It is also key to lead generation.
Being the core reason to promote your business online, you can have leverage with an effective landing page. This lets you generate tremendous traffic and conversions at the end. In other words, it is viable in helping generate leads and converting them into customers or prospects. You are able to capture better rather than sending traffic to the home page.
The landing page specifically concerns your visitors paying credible attention to the information you have for them to access any offer. When you have a landing page, it allows visitors to fill out a form which often includes their contact information and demographics. This gives you the necessary info to start contacting leads. With that, you have the data required to understand your leads more effectively and target their demands much better.
You can track data from landing pages to be able to comprehend the engagement level of your prospects. In actual fact, you will get to know if a prospect has an interest in multiple offers and signed up for many webinars. This is an indication of high engagement and desire to purchase soon for the prospect. Overall, the landing page encourages you, forcing visitors to make a decision, and it is an indispensable aspect of marketing.
Thank you for watching! See you in the next video!