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Modern businesses are always competing against other brands to get their content in front of relevant users. Over the years, there has been some debate regarding the utility of link building and how effective it is. But this doesn’t change the fact that Google, the leading search engine in the world, has a core algorithm based on link building. A recent report by google also revealed that ranking is very hard without link building and useful content to back it.
A link/hyperlink here refers to a connection between a source or reference page to the desired target page. Marketers must understand where the value and potential risks of link building stem from. Most of the groundwork for an efficient SEO marketing campaign is in proper link building across sites.
Google reiterates that the reason links are essential because Google discovers websites mainly through backlinks. Links generally lead to great content which is what eventually helps a website rank. Links are also a great way to pass information and trust through different sites. There are several link building methods brands can use. Some of these include blog commenting, forum posting, web directory links, article marketing or guest posting, reciprocal linking etc. All in a bid to improve link building across the web.
Discussion forums and discussion board forums act as social networking sites. Users and brands use these forums to interact, share information, discuss products and discover new interests. Similar to on social networking sites, proactive engagement and constructive participation within these discussion forums can be a significant driver for plenty of quality traffic for brands. Simultaneously this method increases the site’s backlink count. It can also increase page ranking and also improves brand visibility. Forum posting is especially effective for businesses with a niche market.
Forums are a great way to build brand awareness and direct traffic. The other advantages of forum posting are that some forums allow signatures either with anchor text or just URL. Any changes made to this signature or anchor text over time would result in ensuing ups and downs in rankings. Although forum backlinks are one of the top link building methods, you will find that not that many SEO link builders are currently using it–mainly, because they are the toughest links to get. Here are a few recommended tactics to keep in mind while engaging in forum posting.