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All of us might have had those little moments of desperation when we scroll right to the bottom of the Google search results page and click “2”. But in all likelihood, what we need right there, on the first page. Page 1 of Google’s search results enjoys 95% of all traffic, according to Chikita. The very first search result receives 35% of all clicks and the second 17%. These figures can be incredibly daunting to anyone who owns a website because where you rank in the search results could seriously determine the amount of traffic they receive. As an owner of an online domain, your main goal should be Search Engine Optimization (SEO). SEO increases your visibility, and therefore, increases the quantity and organic traffic that your website receives.
The first thing you have to do is pick relevant keywords, and work them into your content. Incorporate them into your URL, titles, meta descriptions, articles, image names, and tags. Use a healthy blend of both short tail keywords as well as long-tailed keywords. The former consists of smaller, 1 to 3-word search terms, such as “basketball tips” or “soccer.” These have a high search volume. On the other hand, long tail keywords that specific and consist of 3 or more words would have lesser competition in keyword bidding. Such an example would be “Manchester City Vs. Bournemouth head to head statistics.”
Another determining factor as to where your rankings are whether or not your site is optimized for mobile phone use. With more people using their phones to browse the internet now than ever before, catering to their needs would be a wise decision. They overtook desktop browsers as the primary device used to access websites years ago, and this trend will likely continue for years to come. If your website does not support mobile browsing, you will lose out on traffic, and your website will be ranked lower. Make sure your mobile users don’t have to zoom in or scroll horizontally to view any content, and that all your content is touch screen friendly.
Internal links are another competitive advantage when it comes to SEO and rankings. They are necessarily hyperlinks, which when clicked, redirects you to another page in the same domain. Ensure that the content that the internal link leads the reader to is relevant to it. They make for better user experience, as it helps them seamlessly navigate your website. Through your internal links, you can direct traffic to those web pages that don’t get enough organic traffic. These links create a network of related content, with an array of relevant keywords. It also gives the search engine algorithm an idea of the structure of your site – pages with more internal links are presumed to be of more importance, and therefore, ranked higher. In the same manner, external links are those that link the user to other websites. These can be used to cite sources, or direct the user to additional information. They make the domain seem more trustworthy, and aide in the ranking.
The use of images, videos, and audio clips are also crucial to ranking. Audiovisual content not only helps your ranking, but it also makes your website more engaging for the user, and they are likely to spend more time on it. In this fast-paced world, the average consumer would rather pay them watching a short video, or glance at an image than read an article without either. It is also helpful since the quality of your website is another criteria.
Just as internal and external links are critical for SEO, backlinks, sometimes referred to as inbound links, are of great help too. To break it down, a backlink is when a third party uses hyperlinks to send their users to your website. You can approach those that deal with similar sports-related content, post on other forums, or maybe even create your blog. The point, external links act as an indicator of the quality of your website. The more backlinks you have, the more reliable you’ll seem to the algorithm.
Search engine will continually refreshing their algorithm, so you need to do your research to keep up. Trends change constantly. See the latest search trends, and gauge what the public wants. You’ll know what the most popular keywords are, and the amount of competition each of them have. You can also submit your website to analytical tools to get an understanding of how your website is doing so that you can make necessary adjustments or changes if needed.
All of the tips above will not work if your website does not have quality content. Have a proper content marketing strategy. Make sure to optimize your images, and improve your page speed. Post updated quality content, with proper formatting, and try to use headings, subheadings, and short paragraphs whenever possible. Remove any dead links, and ensure that your website is user-friendly for both desktop and mobile users.
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