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This video is part of the SEO video series by NickMetrics. I’m Samantha, spokesperson of NickMetrics. Once you have learned about SEO and its utter importance for getting organic traffic to your website, you probably thought that it will always be an essential step that you consistently have to do for your business. No excuses. Think of SEO as going to the gym. You keep doing it because you want to keep your body in tip-top shape. Once you stop, you might not feel the effects just yet. And this might continue for a good long while. But if you simply grind to a complete halt and ignore SEO altogether, you will certainly start noticing negative things happening as time goes by. This is as inevitable as death and taxes.
Take note that there is no certain answer to this question. Every niche is different, after all, and the competition that you have to overtake is equally varying. But the all-encompassing result, as many webmasters and online marketers can attest, is that your rankings are bound to go down gradually. Doing SEO is like conducting maintenance on your website, after all, at least as far as traffic acquisition is concerned. The drop will be slow and there may be times when it will stabilize. Think of months passing by before you notice anything alarming. But as analytics reports from websites can prove, the decrease in organic traffic will be dramatic, especially if you will compare the data in the time following your SEO campaign with that of when you stop completely.
Why the drop? It could be tied to myriad factors. Your competitors may have overtaken you or Google may have regarded your site as less relevant now because it is getting fewer backlinks. This is why, like religiously practicing the piano or the violin, you should never fully stop doing SEO. You may skip a month or two but never neglect it. Unless you want your site to fall into SERP oblivion, that is. We hope you’re taking your site’s SEO efforts seriously. Remember, SEO is a marathon and not a sprint.
Thank you for taking the time to watch this episode! We hope you learned valuable insights about search engine optimization here. For more SEO tips and strategies, stay tuned to more upcoming episodes in this video series.