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In 2021, you must consider your website’s backlink portfolio as one of the top three most important ranking factors for Google. And how your rank influences traffic to your website, the number of new leads received, and the size of your audience. It’s getting hard for brands, retailers, and businesses to make sure their websites are top of mind with their customers while many remain sick. People who are home-bound due to the 2020 coronavirus tend to spend more time online visiting brands. It is up to you to engage with customers on your site as they will want a friendly relationship with the brand. Let’s see how link building fits your overall SEO strategy…
SEO – a buzzword in online marketing – means getting links from other websites and including them on your pages. This tells search engines like Google that your content is a high-quality source of information. If you want Google’s attention, you need to build links! You can always ask a company to find the best backlinks for your SEO efforts. However, if you want to save some money, you have to do things on your own. To do that, you need to know how it all works these days…
Link building is one part of your strategy that can help you rank in Google for a targeted keyword. Just like keyword research, it involves finding and using the proper wording. Links from high-quality pages can increase the trust and reach of a website naturally. This in turn can give search engines reason to rank a site higher in results. Not only will you grow your brand’s presence, but you’ll also continue to capitalize on the ecosystem of the internet. By 2022, there will be 6 billion internet users. Take advantage of this by building a solid foundation of links.
Technology is always progressing. Things that have worked yesterday aren’t all that effective today. As artificial intelligence and machine learning platforms continue to advance, some previous link building tactics will no longer be as effective. Here are a couple of link building strategies that will work…
HARO, or Help A Reporter Out, is a platform that connects reporters with credible sources. Once you register, you will receive an email twice a day with questions from reporters that could be answered by your knowledge. If your website is suitable as a source, you can easily get a credit and a backlink in return.
Broken link building is also a great way to find back-linking opportunities with not a lot of effort. You just need to find a list of websites in your niche which have a list of resources. You can use a broken link prospecting tool to check and see if the website has any dead links. If it does, you just need to send an email notifying them and offering your link as a backup.
A lot of content out there is outdated. You can browse content in your niche, see which one is filled with out-of-date information, empty links, and embedded videos that are long gone from YouTube. You can offer your services to the owner of the website to refresh the content. Of course, you can insert your link as a reference and score a backlink in the process.
In 2021, here are a few ways to optimize your search rank. Some of the strategies you should employ include getting links from Wikipedia pages and scraped content. Make sure to learn all of the effective link building strategies in order to ensure success.