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In today’s world, there are a lot of different reasons why people purchase something. When we say this, we talk about both types of transactions, B2C and B2B. There are almost no differences between these two, besides the fact that we have different parties. Naturally, the most critical factor in these deals is the credibility of parties. We are sure that literally, no one would like to have any deal with someone who’s not credible. That’s why it’s of the highest importance to have your business’s credibility on the highest possible level. With that said, let’s take a look at what it means to be credible and what are the reasons why you should use a press release to gain public trust for your brand.
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The simplest way we can describe these terms is that it means that your business is believable and trusted. In case we would like to categorize different subsections of credibility, we would say that there are three main categories, trust, transparency, and authority. If your business doesn’t have enough virtues of being truthful, then there’s absolutely no reason why you should think about pursuing credibility. When it comes to marketing, this term becomes much broader.
Press releases have the power to help you with boosting your brand’s trust. Let’s see how.
What’s the first thing that comes to our mind when we think about press releases? Without any doubt, instant exposure. It doesn’t matter if we are talking about papers or websites. There are a lot of people who follow this media channel, and you can expect to have significant exposure pretty much immediately after the release. Naturally, this exposure needs to be correlated with all other platforms, like social media. That way, you will be able to inform people about all the activities your brand has. Furthermore, the credible the press releases are, the more people will perceive your brand as reputable, and therefore, credible.
When talking about digital marketing and all its factors, it looks like all of them revolve around SEO. Naturally, everyone who knows the ABC of digital marketing knows the importance of SEO for every site there is on the internet. Different from many people’s perceptions, SEO is much more than just keywords. Furthermore, SEO is equally important for alt tags and images. What does this have to do with a press release, you ask? Well, it can boost your company’s SERPs when it ranks your URL. However, the impact is not as direct as in other cases. Meaning that your business will receive a link with a newspaper or a blog, and it will help it to reach a much better overall ranking.
Publishing press releases will provide you with a chance to establish a strong tie with a journalist who’s looking for an interesting story. Your story needs to be engaging, interesting, and overall well-written. Otherwise, you cannot expect your story to reach the levels you are looking for. If you’ve succeeded with publishing your story and you’ve caught the attention of media outlets, you are in a win-win situation. You will be able to reach influencers in your industry who would want to cover your story relevant to your niche. Plus, you can hope that you will have continuing collaboration with the journalists.
Establishing cooperation with a local newspaper will provide you with an opportunity to publish something that has a pivotal role in building your brand’s credibility and awareness. Here, we’ve provided you with a couple of things you can expect to receive as a result. Therefore, you should pursue this kind of publication as one of your top priorities.
Tags: B2B, B2C, Press Releases, SEO, SERP
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