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In today’s world, there are a lot of different reasons why people purchase something. When we say this, we talk about both types of transactions, B2C and B2B. There are almost no differences between these two, besides the fact that we have different parties. Naturally, the most critical factor in…
How doesn’t one love new things in his life? It doesn’t matter what it is, a movie, gossip, news, fashion trend, or car, no person wouldn’t like to have some piece of the action. But, at the same time, we can see that people are not looking at anything new,…
What’s the first thing that comes to your mind when you think about a press release? We are sure that most people think about a stodgy, stuffy, highly technical, and formal article that has no flair and doesn’t trigger any engagement. While we can agree with some parts of this…
When talking about online content, video is possibly the most valuable asset you can have. In the smartphone age, most people are accustomed to watching web videos instead of reading endless paragraphs of plain text. Don’t believe us? In that case, take a look at the following numbers: 85% of…
The world of podcasting is going through a renaissance at the moment. More than 50% of people in the United States over the age of 12 listen to podcasts from time to time, while almost 33% listen regularly. Currently, there are more than three-quarters of a million active podcasts in…
You don’t need us saying to know it, but we’ll mention it anyway – YouTube is big business. What once was just a simple video streaming platform has now become the second most widely used search engine on the planet, right behind Google. Yes, you read that right. That’s why…
When you’re new to something, it’s easy to get lost. And when you’re new to podcasting, things can turn left quickly. That’s because podcasting is such a new medium that not many people have a full grasp of it. Most have no idea what they are doing. One of the…
In 2021, you must consider your website’s backlink portfolio as one of the top three most important ranking factors for Google. And how your rank influences traffic to your website, the number of new leads received, and the size of your audience. It’s getting hard for brands, retailers, and businesses…
If you ever looked up different online content types, you probably came across the abbreviation “UGC,” and you weren’t quite sure what you were looking at. Is it a new type of boot? Bad jokes aside, UGC stands for “User Generated Content.” The phrase describes the content created by the…
