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Do you own a business? Do you want to leverage social media marketing?
Targeting the right audience with your social media marketing is highly crucial. In this case, there’s nothing more important than going after the right people at the very right time is effective for your marketing strategies. Leveraging or taking advantage of events means checking and following the events in people’s lives to create relevant ads that target the right people. With Facebook’s “Life Events” variable, you can reach out to the right audience. What the life events entail include stuff like your ex-crush getting married to that guy, your arch enemy from high school landing his dream job, among others, which makes you feel good about yourself. The thing is, you can use these life events as a marketing campaign.
Besides, apart from being able to target audiences based on the events, you can state how soon after these events, you want the ads to appear. For instance, wedding venues could set their ads to appear to the newly wedded couples after two-three months. The same way, baby clothing retailers could set their ads to appear to couples shortly after they have announced their pregnancy. You can make the best of these and other life events to ensure a well-delivered marketing campaign. Note that leveraging life events is one of the numerous ways to offer incredible and valuable marketing for your brand. And business.
Get the best of social media marketing by incorporating this tip into your marketing deals.
Tags: Life Events, Lookalike Audience, Social Media, Social Media Strategy
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