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White label solutions are software provided by solution providers for other companies, clients or vendors to use. The end product (solution, software, service or product) can be customized and utilized by a client for their website. It’s like paying a royalty for use of specialized service.
It is always better to advertise using a white label solutions than doing it in-house. In-house advertisers require additional resources, manpower, specialized knowledge, a longer time-frame to develop the technology, software updates, etc. White label advertising is outsourcing advertising, thus making sense to outsource a key area and gain the advantages of specialization, infrastructure, experience, technology, etc.
A website or business can use white label solutions to increase their existing service offerings. Soccer betting website can include scores, match updates, betting tipsters, etc. for customers without having to develop the software themselves. It is important that these offerings are specific to the web, mobile, PC, tablet, etc., and each platform it is advertised on.
Publishers and business owners can utilize white label software to enhance & expand their branding strategy. A business can build its identity using tags, make payments through channels such as PayPal, Wire, etc., and utilize communication channels such as live chat and Skype. Publishers and business owners can get data analytics, customer reports, ad performance, and filtered ads. Using white label solutions can be useful and helpful, especially if your business niche is in betting or gamblings since Google usually doesn’t let publishers to advertise gambling, betting or wagering ads.
You can connect to an audience across the globe that’s looking to gamble with the help of our search engine marketing services that’s aimed at connecting publishers and target audience at the lowest cost. Ads are targeted to users using keywords, frequency capping, geolocation, retargeting ads, amongst many others. If you want to increase your revenue for your sports betting site, then get in touch with us to see how you can best strategize your business. We can most definitely recommend the appropriate tools for your businesses.
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