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Have you ever caught yourself absent-mindedly humming a tune, and then you realize that it was from some random advert you haven’t seen or heard in years, but now you’re craving the product? It happens to the best of us. This is the power of advertising. There’s so much more to an advertisement than just the promotion of the product or the service in question. Individuals within the advertising industry strive to make a lasting impression on consumers. This is to ensure that you avail their services to buy their products. They, like any other form of mass media, possess the ability to shape and create narratives and ideology. They create an impression at an unconscious psychological level, often employing subtle semiotics to shape your way of thinking, subliminally.
So, if you make an automatic association when you encounter an ad, it’s because they want you to. The crucial elements in brand awareness can help you advertise your brand as well. Having said that, many times, we have all completely tuned out when an advert was playing on the television or the radio, perhaps even changes the channel. Advertisements can, at times, be a little repetitive and boring. But, some of them have this indistinguishable quality that makes them stand out from others. They’re unique, creative and very memorable. So, without further ado, let’s take a look at some of the best and most innovative and successful advertisements, and go into what makes them so special.
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Budweiser’s “Wassap” advertising campaign was probably one of their high points, in terms of marketing. A group of young men, just sipping on some bud, watching the game, enthusiastically screaming and slurring at each other over the phone really resonated with the public.
Budweiser then, not only established itself as the top selling beer in America; the campaign also became a worldwide pop culture phenomenon and was featured and parodies in several mediums, all the way from The Office Scary Movie Annoying Orange. The campaign worked primarily because of its humor. Additionally, the concept of a couple of friends, enjoying the game with a beer cut across cultural barriers. Both of these elements clubbed together was very effective at targeting their code audience – young men who love sports. They utilized an emotional appeal to push their brand, the age-old story or friends goofing off together.
If there’s one company that doesn’t need any promotion, it’s Google, but they undeniable know how-to do it right. Year in a Search campaign has been running for a while now, reminding us every year that the world isn’t so bad after all. Each advert features an array wholesome content that tugs at your heartstrings, and won’t fail at leaving a sloppy smile on your face. The idea behind the campaign is to demonstrate how our searches reveal who we are. With the predominantly negative focus, the media has, things like this are very much needed. Just to remind us that good exists as well and that people can be kind and beautiful, despite all the despair and suffering that exists in this world.
Advertise any gambling company can prove to be very difficult, because of all the restrictions placed around them. When it comes to the promotion of betting, there’s back fine line between what’s tasteful, and something that can be incredibly harmful to the public. In their ad for online casinos, William Hill gets it just right. It conveys how you can get the experience of a proper professional casino, right from the comfort of your own home. You can enjoy a game of roulette with a cup of coffee, or try your hand at blackjack, without even having to take your pajamas off.
It’s no secret that punters love risk. Ladbrokes offers a humorous take on this, and paints a picture of Bucky,” the best shark diver in the business”, who loved adrenaline rushes so much, that he would wrap himself with sausages before diving in with the big, extremely dangerous fish. He occasionally even casually cut himself out of the belly of a shark once. Bad luck finally caught up with him, and after diving into the ocean full of great whites wearing a shark costume, he never resurfaced. If only he had heard of Ladbrokes sooner.
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