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How exactly does a gambling companies advertise? While nations across the world are decriminalizing gambling, there are restrictions being placed on the promotion of such activities and the businesses that provide them.
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TV ads are probably one of the best ways to promote a gambling company. By choosing to broadcast them at the right time on the right channels, one could cater to existing customers, and also brings in new ones. Some companies, for instance, choose to advertise their services during live sporting events. This way, they can reach their target demographic with ease. But advertising gambling companies on television is becoming increasingly difficult, due to all the policies placed. Television advertisements for these services have already been banned in several areas where gaming is legal. Restrictions are being put in place in other countries. In some areas, like the UK for example, there are no restrictions on televised adverts for sporting events like horse racing, as much of the industry depends on betting. For example, you can also advertise soccer betting using white label solutions.
When it comes to betting on sports, you’ve probably already seen big betting companies, like William Hill, Paddy Power or Bet365 advertising their services during matches on those very noticeable electronic hoardings in the stadium. Their efforts made even more prominent during the English Premier League. This could potentially make up for the ban on televised adverts during live matches.
Possibly the best forum for the promotion of a gambling company would be the internet. This is especially when it comes to disciplines that are out accessed via the internet, as online casinos. This is also the best means for targeted advertising. It’s where a company can only promote their services to individuals who might be interested in them. This would be very convenient, given that gambling is a niche market. Sportsbooks and online casinos usually tend to advertise on blogs related to gambling, sports tipping marketplaces, and other websites that deal with gambling and gambling related content. For this, you need to understand targeted traffic in gambling.
Some of the biggest players and teams are sponsored by betting companies, especially in the case of Association Football. This is specifically in England. Both European and Asian gambling firms vie for a spot on a club shirt. Last season, The Guardian found that almost 60% of the clubs from England’s top two divisions – the Premier League and the Championship, are sponsored by a sports book. Sky Bet even sponsors the EFL. Unlike other mediums, there are no restrictions on sponsorships, so getting your name on the Jersey of a top-flight team would do wonders, promotion-wise. Sponsorship can also be in the form of sponsored content.
If you’re thinking of taking your business to the next level with higher outreach, talk to our experts today to understand your options. With our vast advertising network, there are many ways of advertising in which we can even iron out for you. From SEM to SEO & Content Marketing, pick your right marketing method for your sports betting businesses.
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