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Online casino rules and regulations in Malaysia are not exactly clearly defined. On one hand, gambling is essentially illegal in the country, despite there being a legal casino open to expats and tourists. On the other, access to online casinos from inside Malaysia is easier than ever given the advances in technology and the use of mobile betting.
It is therefore important to understand the laws before engaging in a full-on marketing campaign for your online casino.
However, if you remain on the right side of the law, here are the key ways to advertise an online casino:
The foundation for success for nearly all online businesses, not just casinos, is the visibility on search engines like Google, Yahoo, and Bing. If people search for ‘Online Casinos Malaysia’ or similar phrases in the search engines, you ideally want your website to be ranked in the top three or four results – at the very least, your website needs to be on the first search page.
Implementing effective SEO strategies is key to boosting website ranking, including proper use of backlinks, keyword density, high-quality content, and increase of traffic.
An online casino can also increase its presence at the very top of search engines through advertising. For Google, the most common way is through Adwords and Pay Per Click (PPC) ads. Similar advertising can be rolled out on Yahoo and Bing.
Having an effective social media strategy to advertise an online casino is more important than ever as Internet users spend more time on their social media accounts than any other place online.
Before you embark on paid advertising, make sure your social media channels have plenty of useful and relevant content that will entice people to follow your accounts. This will be crucial in building brand awareness and industry authority and provide you the platforms to attract your target audience, which in turn will provide the opportunities to bring in new clients.
It is possible to create an entirely free social media strategy to advertise your online casino, but as the organic reach on platforms like Facebook continues to decrease, it can be a slow and frustrating process. By using paid advertising on social media, you can reach a much larger target audience much faster. To do this effectively, however, it is advised you wither test a few different campaigns with a small budget or to hire social media marketing experts with proven track records.
Email marketing used to be the ticket for successful online businesses, and while their impact is not what it once was, there is still a place for it when done effectively.
The online casino website would gather email addresses through a marketing campaign, offer, or newsletter and send emails to those addresses encouraging people to register with their casino.
There is a big difference between email marketing and spamming, the latter of which is sending countless emails to addresses that never offered their emails in the first place. Email marketing, on the other hand, can be effective as those people have already shown at least an initial interest in your service.
Affiliate programs have formed the backbone for many successful online businesses, and they can certainly work for online casinos, too. By creating an affiliate program for your online casino, you provide a link for affiliate marketers to share with their audience.
The marketer will then earn a small fee or percentage for each person that registers to your online casino through that specific link. This can be a very effective method, as leading affiliate marketers already have the trust and authority with their audience, and they are essentially endorsing your services to that audience.
While not necessarily a marketing or advertising strategy, understanding the analytics of your casino website is imperative to successful campaigns. Which campaigns generated the most traffic? Are you getting most of your traffic from search engines, social media, or email marketing? Why did one social media strategy work and not another?
All of these questions and many more can be answered if you read and understand your web analytics. It will allow you to focus on the successful campaigns, tweak others that can be improved, and dismiss the ones that clearly do not work.