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Digital marketing is a crucial part of every business nowadays. Whether you run a big corporation or small local business, you can’t bypass digital marketing. Digital marketing provides you with all the opportunities you need to attract potential customers and clients. As we all know, Google is the most used search engine in the world. People of all ages, technical backgrounds, and education use google to learn and search for whatever they need. This is the golden opportunity for you to make use of the fact that people rely on google. There are two ways of approaching to attracting Google traffic to your website. The first way is the organic one, which means using specific targeted keywords in your blog posts, so when people search for that term, your website comes up first. This is very hard these days as the competition is genuinely enormous. Some sites already take most keywords you can think of with prominent rankings, and your chances of coming through are very slim. However, you can go around this with some smart investments! The essential point of Google Ads is to place your content on top of Google search for specific keywords. Bing also runs this promotion on their search engine.
As you may assume, other people will probably come up with an idea to pay for the same keyword as you. This is why Google introduced bidding methods, where you bid for a particular keyword, and your competition has an opportunity to outbid you and place themselves on top with Google Ads. Bidding works on CPC (cost-per-click) principle. You also have a chance to use CPM (cost-per-impression), which means that you’ll pay for the bided amount every 1,000 times your website pops up in search results. Keep in mind that you can’t just bid for random keywords unrelated to your website. Other than the undeniable fact that it won’t be good for your business, your website will also be devalued in search results. Google Ads uses numerous of factors to calculate which ad shows up first. It’s not only bidding that is essential; it’s also quality of the landing page, speed, compatibility, and so on.
If you prefer going on a free route, as we’ve mentioned previously, you can rank organically. There is absolutely nothing wrong with ranking organically, but it is much more difficult. This is because you need to produce high-quality content for a more extended period. SEO (search engine optimization) is a great model, but it takes a lot of time to set up correctly and see the results. Digital marketing offers endless possibilities which every business, big or small, should take advantage of. Whether you opt for paid or organic traffic, you’ll have to work hard to successfully maintain yourself on the google search engine.
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