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Tumblr has been the trailblazer for trends since it was founded back in 2007. And despite the change in ownership in 2013, it’s safe to say that the micro-blogging cum social networking platform has one of the most fiercely loyal fan bases ever. Despite the recent drop in traffic due to the ban on certain types of content, Tumblr still receives millions of page visits each month. This, clubbed with its unique format, makes it a haven for advertisers.
Today, we’re going to look at how to advertise in Tumblr sponsored video posts and how they can help you build your business.
As an advertiser, you have to constantly be on the lookout for new platforms to promote your business. If you haven’t already considered Tumblr, you’re missing out. Tumblr sponsored videos are a great way of promoting whatever it is that you do. They’re very similar to sponsored posts, but instead of sharing a picture or a gif, you’d be publishing a video. These videos play automatically when a person scrolls through their feed and it loops continuously.
Here are some reasons why you could consider to advertise in Tumblr sponsored videos to promote your company.
As one of the most popular online platforms out there, ads on Tumblr would reach a wide audience. With 400 million registered users and an average of 300 million page visits every month, it goes without saying that Tumblr has a massive worldwide reach.
Interest-based targeting is definitely the most effective type. A person interested in art would naturally be interested in art supplies. Someone who loves DIY projects or interior design would most likely love a home decor store. Since Tumblr users follow blogs that they’re interested in, it’s easy to find an audience that would love what you do, no matter how popular or niche it may be. With over 400 blogs, you’d be spoilt for choice. You can target based on gender and location as well.
Tumblr’s advertisements are mostly native ads, which means that they behave like any other blog post. They show up on a user’s feed, and they can interact with these ads just like they would with a normal post. They can like and leave notes, and they can even reblog it if they want.
Video ads have a higher engagement compared to other formats. Consumers absolutely love audio-visual content, and a well-done video will be sure to gain plenty of attention, as well as garner a ton of notes and reblogs. Some ads gather thousands of them at times. Videos also tend to do really well with mobile users. And since most Tumblr users do in fact interact with the platform on their phones, this format would work out great.
Tumblr will essentially deliver all your stats to you. You will be able to get a good insight into how well your ads are doing, as you will have access to real-time analytics on views, looping, and engagement. This way you’ll know exactly what’s working and what isn’t, and you can make any necessary adjustments if need be.