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In just a few months, Tumblr will be a full-fledged teenager. Only a few weeks after it was created in 2007, it gained a few thousand followers. Today, a little more than a decade later, it’s a unique social networking platform. With over four hundred million registered users and three hundred million unique visitors from all over the world, Tumblr is a goldmine for advertisers. Due to the distinctive nature of the platform, promoting your business in Tumblr would be a very profitable venture indeed. Here’s a quick guide to advertising through Tumblr’s sponsored posts.
Tumblr is a platform unlike any other. Part microblog, part social networking site, it offers its users a truly unique experience. But something that most people don’t recognize is its potential for promotion. Tumblr is truly an advertising friendly platform. You see, with Tumblr, its users are already segmented for digital marketing professionals to snatch up. Users follow blogs based on their interests. And the feed from these blogs shows up on their dashboard – their home page.
With over 200 million blog pages, and over 80 million posts published every day, you can probably see by now how an advertiser can benefit from this. Tumblr users are loyal and engage with the website regularly and hence, are more likely to trust the things they see on their dashboard. Today, we’re going to be talking about their sponsored posts and how they can be beneficial businesses.
Tumblr’s sponsored posts are a great way of getting the word of your business out there. Essentially they look just like a regular old Tumblr post, only it has a wider reach and it’s visibility is much higher. You can also target your audience based on interest, gender, and location. One of the best things about Tumblr is that they use native advertising. This means that your ads would be pretty much indistinguishable from their regular posts. Let’s face it. Most people aren’t the biggest fan of advertisements and have developed ways to automatically tune them out while scouring the internet. Ads that look like normal blog posts may not stand out as much, but it would reduce the risk of triggering a disgruntled user who would angrily scroll past normal ads. If your advert is tasteful and well done, it would be a lot more likely that the user would appreciate and engage with it.
Tonnes of companies already use Tumblr to promote their products and services. For instance, Wendy’s, the North American fast-food chain did really well in 2014 when they used Someecards to promote their new cheeseburger. True to Wendy’s spirit, the posts were witty and sarcastic, and the campaign did really well. During the same year, AT&T, the telecommunications brand managed to close half a million notes. This was on a single picture of a text bubble that simply reads “When you know what you want, call me”. This was one of Tumblr’s most popular posts.
Although the website saw a massive drop in traffic after they banned any explicit pornographic content, it is still full of millions of loyal users, all of whom could be potential customers.
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