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Hi and welcome to another episode from the content marketing video series by NickMetrics. I’m Chandni, NickMetrics spokesperson. In today video, we will look at how you can use real-time video as a content marketing tactic. While it is true that there are many content marketing strategies you can use to enhance your marketing endeavours, the real-time video is one of the most viable and profound means for content consumption. It is quick and easier to digest compared to texts. Owing to the increasing demand for digitization in this new age, marketers are becoming constantly spurred to refine their content marketing strategies and embrace new tactics for competitive advantage. One of those tactics is the real-time video method which allows marketers to reach new audiences and consequently increase their customer engagement.
Real-time video is similar to the evening news broadcast, which is a live video feed that specifically disseminates some content to an audience at the time it happens. It can be compared to traditional examples like webinars and Podcasts. But with new technology and applications like Facebook Live, Blab, and Google Hangouts, the real-time video strategy is taken to an entirely different level by offering user-friendly platforms where customers can stream the video.
Video has been recognized as a very effective marketing tactic for years now. Many marketers, however, have to focus on other things because of the time and resources required to create a quality video. And this is what real-time video platforms intend to resolve. Applications like Ustream and Meerkat now give marketers a fairly easy video content marketing option which is as well at a lesser cost. This is in fact at a very good time because of the fast growth being experienced with online videos lately.
Because of the prominence of pre-recorded video, which has subsequently on the run to become the most widely used tool among marketers, real-time video can be used to drive more engagement, views and traffic. It is also more desirable than using blog content. To know more about content marketing and how you can use real-time video to promote your business, stay tuned for more videos in the content marketing video series by NickMetrics
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