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Link building is a challenging process that requires a lot of time and resources. It can be frustrating when a link disappears, or it breaks along the way. This is a negative influence that can damage the credibility of your website. So it can devalue the efforts you’ve invested in it. All of us can agree that link reclamation is an essential part of every successful SEO strategy. However, it can be a little scary for people who don’t have a full understanding of the process itself.
Since losing links is a pretty common thing in the world of SEO, it wouldn’t hurt you to know all the most familiar reasons why this is happening. Now, let’s take at some of them.
One of our responsibilities as marketers is to carefully observe all the occurrences on our website and make sure that our hard work doesn’t go to waste. So, this a process that will help you on your way to locating the broken link and those who disappeared over time. Also, you can start making moves to reclaim them. Let us take a look at some ways we can make this process even more effective than it is.
Since you have your website, you already have an eye on your competition. Observing all of their movies will surely provide you with an opportunity to reap benefits. In this case, you can search to find broken links on their websites. After you find a good number of broken links, you should conduct a broken link outreach and make sure journalists are aware of them. Of course, you will provide them with a link from your website. That way you will secure a valuable link for your website that will have a positive effect on search engine ranking.
You can find more potential within your backlink portfolio, without a doubt. Pages that you already have can provide you with more quality links. Indeed, you will stumble across some broken links now and then. This is the time for you to make a move. Before you are ready to reclaim the link in question, you need to make sure that SEO is on the highest possible level. In some cases, you will need to make slight changes that will make it more applicable to the website, which provides a link. That way, you will be able to reclaim the link that you lost.
Links are lost for a wide array of different reasons every day. It is not uncommon to see a major brand losing more than a hundred links in only one day. Thankfully, some of them can be reclaimed. You can use one of many tools you can find online to find broken links and see what the reason for this loss was. We would say that asking a site owner to reverse the link once again is not the best thing you can do. However, you can make them aware of your website also, and prepare your next piece of content to have even more quality than past ones.
What you need to understand that link reclamation is not a one-time thing. You will quickly see that links can be lost for a wide array of different reasons. So, you should frequently take a look at your backlink portfolio. However, you should know that reclaiming the link lost for a solid basis is not something you should do. Pick your battles wisely.
Tags: Link Building, Link Reclamation, Outreach
