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Do you own a website? Are you one of the technology-driven individuals and businesses who believe they can do much more with an active business website? Then this video is for you. I’m Gladys and welcome to the Digital Marketing 101 video series by NickMetrics!
In this video, we delve into the importance of responsive web design, especially for productive marketing and advertising efforts. It explains how responsive web design allows for optimum flexibility of image and content use. Nowadays, responsive design is the “big thing” in web design. And if you are yet to incorporate this beauty into your business, you are lagging miles behind. Let’s take a look at the fundamentals of responsive web design…
Responsive design is just a way of putting a website together such that it scales its contents and elements down automatically to match the particular screen size upon which it is viewed. In other words, it keeps images from extending beyond the normal screen width, and as such, prevents visitors on mobile devices from unnecessary work before getting to read your content.
The goal is to avoid time-draining resizing, scrolling, zooming or panning which is often attributed to sites that have not been optimized for different devices. Because of that, navigation is a laborious thing, and might even cost you as a business owner potential customers who were frustrated with trying to figure out ways to do something.
A responsive design can cater to different versions of website problems. It guarantees a mobile-friendly site, gives a better outlook of your site on devices that have large and small screens and particularly, increases the number of visits you get on your site. How about to improve your rankings in search engines, responsive design answers that too. The overall benefits of choosing a responsive design for your website are: cost effectiveness, flexibility, improved user experience, SEO gains, and ease of management.
To learn more about how to incorporate responsive web design into your digital marketing strategies, stay tuned for more on this Digital Marketing 101 video series by NickMetrics. Thank you for watching.