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Do you own a business? Is it in the right shape? If you can differentiate between influencer marketing and traditional marketing, you achieve greater feats. Welcome to another episode of influencer marketing video series by NickMetrics. I’m Samantha, and I’m the spokesperson for this video series. In today episode, we will compare and contrast influencer marketing and traditional marketing. Many years ago, influencer marketing rose as a new player in the game, shifting the way we commonly view brand and marketing campaigns, and simultaneously breaking and bending the rules of traditional marketing.
You are behind time if you don’t know about social media influencer marketing because it is one of the biggest and most influential means of marketing to hit the scene in a long time. Before now, with traditional marketing, audiences were not able to be reached in an organic and personified way, which is the bedrock of influencer marketing. Also, statistics show that consumers are more likely to be influenced to purchase after they must have viewed the influencer’s posts as compared to traditional marketing advertisements.
By now, you must be able to differentiate between traditional and influencer marketing. We hope this information can guide your choice after that. Check out more upcoming episodes in this influencer marketing video series to learn more. Thank you for watching and see you next time!