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Hi, welcome to another episode of SEO video series by NickMetrics. I’m Samantha, NickMetrics spokesperson. In today episode, our main focus is on whether you should use different local domain for multilingual website. In other words, what does it matter if you use the different local domain for a website with multiple languages? Is it even appropriate? This video answers it all. Tag along. If you have a website that offers content to users in different or multiple languages, countries, or regions, a Google search results optimization for the site might be required. A multilingual website is whose content is in different languages.
According to Google’s recommendations, different URLs for each language version of a website page is preferred to using browser settings or cookies to adjust the page’s content language. That is, if you use different URLs or domains for different languages, for instance, hreflang annotations, it would help Google search results to be linked to the correct language version of a page. Consequently, this will ease the search process of the user and make it effective.
Additionally, to allow users to switch the page language, all you have to do as a website owner with multiple versions of a page is to add hyperlinks to other language versions of a page so that users can click to choose a different language version of the particular page.
After you have prepared your website for multilingual SEO, it is advised that you incorporate the four most common structures for multilingual SEO include separate top-level domains for each language, sub-folders, sub-domains, and URL parameters.
Talking about localization, if you have a site that sells to people in the UK, USA, and Australia, you might have to create three different versions of your shop site in addition to a central blog that could have its own domain. Planning the website’s information architecture to maximize its SEO benefits is also extremely important, coupled with structuring the URL accordingly. Having said all these, wouldn’t you rather choose to structure your multilingual website with different local domain?
For further SEO information, tips and strategies, please stay tuned for more upcoming episodes in this video series. Thank you for watching and see you soon.
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