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Hi and welcome again. I’m Samantha, spokesperson of NickMetrics. In continuation of our SEO video series by NickMetrics, today, we will talk about upgrading your existing content for SEO.
Do you want your website to rank higher on Google and other search engines? Then, this video is for you. Specifically, there is a way you can skyrocket your existing rankings without putting in too much work. The truth is, writing and produce much more content can work but is always complicated and time-consuming. This is why you should rather update or upgrade your existing content which takes less work and delivers faster results. To boost the effectiveness of your SEO efforts and traffic from search engines, simply updating your old/existing content can give you an improved fresh overall score. That way, it tells Google that your content is new, consequently spiking the traffic to make sure the tiny amount of work you put in is well worth it. Updating your existing website content is greatly beneficial.
There is not a particular rule as to the number of content that needs to be updated. Due diligence is important. For instance, you can choose to change a few words or a date or just include some graphics. That way, you are not really changing the content, as it were. To get any kind of results with this, you really have to ensure that the content is very different. That is what makes it an upgrade, and this is what Google rewards. To learn more about search engine optimization tips and strategies, stay tuned for more upcoming episodes in this video series by NickMetrics. Thank you for watching and see you again soon.