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The Malaysian gambling industry is one of the largest in Asia. The revenue from online sports betting alone contributes more than 15% of Malaysia’s total GDP, around 5 billion US dollars. Therefore, it is no surprise that companies are trying to dominate and capitalize on this market and gain a significant share of the pie (pun intended). Millions of ringgit are spent every month by Malaysia sports betting websites for advertising and marketing their sites – but how exactly do they go about doing this?
One method used by Malaysian sports betting websites on attracting players is through promotions such as bonus offers. These can often take the form of deposit bonuses for new sign-ups or free bets, among other types. For example, a bookie may offer a 100% first deposit bonus to new customers up to a certain amount. It means it will credit every amount that player placed another one by the bookmaker. However, the catch is that they would have to bet through this amount (often racking up five or 10x the original sum) before withdrawing their winnings.
Similarly, with “free bets,” players are allocated money to try out different sports betting markets without risking their own money. Instead of using cash, however, these free bets work like vouchers and exchange at betting shops for real wagers once they meet the qualifying conditions listed in them (usually related to turnover). Sometimes, they award cash prizes to players who call the right bet (similar to a lottery) – or sign up. These can either be given out randomly among customers or to specific users based on their activities within site.
Aside from promotions, online bookies also make use of another strategy. It is through paid traffic that they buy in bulk rates via advertising networks (paid advertising). Essentially, these are third parties that connect website owners offering advertising spaces with advertisers who want to have them filled. Payments for this service are typically solidified ahead of time through ad impression prices or cost per click (CPC). Paid traffic is often more expensive than organic (or free) views, but it does have its advantages. The most significant advantage of paid advertising compared to getting organic customers is that online bookies can control the targeting criteria based on geographical location, demographics, interests, or behavior.
By paying for traffic in bulk rates with specific targets in mind, Malaysian sports betting websites can drastically increase their conversion rate (the number of people who end up playing at their site). On the other hand, free users found through SEO tactics (search engine optimization) might not fit the profile used by the company’s A/B testing experiments leading to lower conversion rates. If these individuals decide to sign up, they might not be interested in the site’s betting products, leading to higher churn rates (players coming and going).
When choosing an advertising network to work with, Malaysian sports betting websites should always meet the following criteria:
Best of all, these kinds of networks don’t require upfront fees. It means that Malaysian sports betting sites can sign up for free and see what they offer before committing to anything.
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