ENTER YOUR EMAIL ADDRESS
5 Ways to Enhance Your Content Performance Tracking with Google Analytics
๐ป Install Scroll Tracking
๐ป Track Video Usage
๐ป Track Clicks on Social Share Buttons
๐ป Collect Article Author & Category
๐ป Track Comment Submissions
More digital marketing tips at link in bio
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How To Increase The Traffic Of An Online Gambling Sites
๐ป How-to #1: Search Engine Optimization (SEO)
๐ป How-to #2: Targeting your audience using gambling targeted traffic
๐ป How-to #3: Affiliate programs
๐ป How-to #4: Social Media Marketing
๐ป How-to #5: Email and SMS marketing
๐ป How-to #6: Referral programs
More digital marketing tips at link in bio
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#engine #search #searchengineoptimization #searchengine #searchengineoptimisation #engineersday #gambling #sportsgambling #onlinegambling #gamblingschool #marketing #marketingdigital #marketingestrategico #marketingdigitaliniciantes #onlinetraffic #traffickeronline
Things You Should Know About Fragment URLs
๐จโ๐ฆโ๐ฆ A Fragment URL Specifies A Location Within A Page
๐จโ๐ฆโ๐ฆ Fragments Are not Sent in HTTP Request Messages
๐จโ๐ฆโ๐ฆ Anything After the First # is a Fragment Identifier
๐จโ๐ฆโ๐ฆ Changing A Fragment ID Doesnโt Reload a Page but Does Create History
๐จโ๐ฆโ๐ฆ JavaScript Can Use window.location.hash to Change Fragment IDs
๐จโ๐ฆโ๐ฆ Googlebot Ignores Fragments By Default
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Did You Know?
On average, the open rate for welcome emails is 82%
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Did You Know?
Link building is the most difficult SEO tactic, according to 65% of marketers
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Did you know?
Infographics are liked and shared on social media 3 times more than other types of content
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6 Reasons Why Customer Aren't Opening Your Emails
โจ Unclear call-to-action
โจ Bad design
โจ Default preheader
โจ No list segmentation
โจ Email not responsive
โจ No personalization
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9 Metrics That You Can Use Google Analytics To Track
๐ฅ Volume of download
๐ฅ Volume of the outbound link clicks
๐ฅ Affiliate link clicks
๐ฅ Number of form submission
๐ฅ Page scrolling depth
๐ฅ Know who is the most popular blog authors on your site
๐ฅ Know your user most-read topic
๐ฅ Ecommerce sales data
๐ฅ Sales funnels tracking
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#googleanalytics #googleanalyticscertified #googleanalyticstips #seo #digitalmarketingagency #googleads #socialmediaexpert #analytics #dataanalytics #businessanalytics #bigdataanalytics #google
The Power Of The Referral Program
๐จโ๐งโ๐ง๐จโ๐ฆโ๐ฆ Creates loyal customers
๐จโ๐งโ๐ง๐จโ๐ฆโ๐ฆ Leads to WOM (word of mouth)
๐จโ๐งโ๐ง๐จโ๐ฆโ๐ฆ Provides influential advertising
๐จโ๐งโ๐ง๐จโ๐ฆโ๐ฆ Produces more trust
๐จโ๐งโ๐ง๐จโ๐ฆโ๐ฆ Creates more sales
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Betting on sports and brand awareness are directly dependent on each other. A brand promotes itself through advertising to get bettors to make bets on the site. These bets made on the site help in generating revenue for the website which is in-turn proportionally reinvested in brand awareness and marketing. The key metric for any brand is the bottom-line. Basically, a sports betting website should make more in betting return than the initial investment made in brand awareness. Although, sometimes the more important metric to consider is a bettorโs average life-time betting value compared to the average cost of customer acquisition.
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There are several sports betting websites out there so itโs important for a brand to differentiate itself from a saturated market. The difference in the prices of bets and elasticity of odds between sites is negligible. It is important for a betting brand to differentiate from the competition and use brand awareness for ads on the radio/TV, brand endorsements, loyalty programs, sports betting tips, credit offers, online promotions, etc. The aim should be to recruit, register and retain active customers over time.
13 out of the 24 clubs in the SkyBet Championship have a sports betting or gambling brand as sponsors for 2017/18 season. This is a substantial increase from the previous seasons 7 clubs out of 24 with a betting sponsor. Most of these sponsors have their names on the front of football jerseys for obvious marketing reasons. Letโs not forget that the second-tier of the English Football League is named after a betting partner (SkyBet).
The brand awareness that was created offered 30 million viewers in the championship. The betting brands are estimated to have gained a 2:1 to 5:1 return on investment. According to Nielsenโs, around 12.5 million football fans are engaged with the SkyBet Championship. Out of that, 64% of fans have claimed to have staked a bet in the last year. The average stake is around 15 Pounds.
Promotion through advertising is only part of brand awareness. Content plays a key role in engaging and retaining bettors over long periods of time. The content created should be relevant to the purpose it was intended for, in this case, sports betting. Engaging content helps with customer retention and a betting blog serves as a medium of communicating advertising offers, promotions, discounts and so on through good content.
Marketing through social media, sponsored content, SEO, directed traffic, specific advertising networks, etc. help websites gain brand awareness. Statistics and analytics enable sites to make accurate decisions with respect to targeted audience, demographics, betting patterns, successful promotions, etc.
NickMetrics is dedicated to delivering high-quality targeted traffic to your website and/or social channels. With over 15 years of experience in the sports gambling and betting field, NickMetrics can help your website achieve its goals with respect to traffic and revenue.
Tags: Brand Awareness, Digital Marketing, Gambling Ads, Sports Betting Website
Our digital marketing agency is truly one of a kind. Our multidisciplinary team of experts offers you some of the most effective web marketing services that are personalized to suit your brandโs unique image. Start working with the Malaysia leading digital marketing agency to help your business reach its fullest potential.