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Online gaming and gambling is a highly targeted industry with high potential ROI. Facebook provides an opportunity for online gaming and gambling companies to reach a particular target audience. Unfortunately, the official Facebook advertising policy enforcement focuses on how people can buy ads “illegally.”
Although the official policy disallows ads for companies promoting or facilitating online gaming and gambling, Facebook’s advertising policy has not been consistent. Gambling and gaming ad guidelines:
Gambling or gaming ads cannot promote the following:
In addition, gambling and gaming ads cannot promote the following:
Products or services that are illegal, whether they are directly promoting those products or not. The status of the product or service must be clear on your ad’s landing page. Please note that Facebook does not allow ads for games of skill where the prizes are cash. However, it is possible to promote sweepstakes and contests as long as you follow all rules. Ads must link to a website where users can learn more about the type of goods/services being promoted before entering any contest, purchasing any goods/services, or making monetary transactions. Ads cannot offer “free trials” without clearly stating what the free trial consists of and how much it costs.
If you would like to run ads for gaming apps, please visit our Developer Policy Center and follow the steps. Facebook’s advertising policy for online gaming and gambling is still evolving. Therefore, make sure to check the policy regularly to stay in the loop.
Tags: Facebook, Facebook Ads, Gambling Ads, Gambling Marketing, Sweepstake
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