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Doing content takes time. Doing quality content takes A LOT OF time. The problem is that most managers waste too much of it. According to recent research, nearly 60% of marketers waste time creating content ideas. That is where a content management workflow comes in to save the day.
A content management workflow is a process you follow to create, review, and publish your content. The best way to think of it is as a road map that takes you from idea to published post. By having a clear workflow, you’ll be able to move through the content creation process quickly and efficiently. Plus, your team will be on the same page regarding the tasks. That can save you a lot of time and headaches down the road.
Now, since the question of “What is a content management workflow?” is finally answered, let’s look at how to create one. Thankfully it’s not too complicated. Here’s how to create a content management workflow that works for you and your team:
The first step in creating a content management workflow is to strategize. Next, you’ll decide what kind of content you want to make during the strategizing phase. Think about your goals and objectives. What do you want to achieve with your content? Once you have a clear understanding of your goals, you can start to plan out your workflow.
Next, you need to map out your complete workflow. That includes every step from idea to published post. Start by creating a list of all the tasks to complete. Then, assign each task to a specific team member. Once you have the plan mapped out, you can start to create your content calendar.
And this is what you’re here for. Get in a creative mood and start creating. This part of the phase is where you’ll put your ideas into action and turn them into finished pieces. When working with a team, ensure everyone knows their roles and responsibilities. Understanding who is doing what will help the process run smoothly.
Is your content finally created? Good. Now, you need to review everything you’ve created. You’ll get feedback from your team and make any necessary changes. The step takes some patience, so put some time aside for review. You don’t want to rush through the review process and end up with a piece of content that isn’t up to your standards.
The final step in your content management workflow is, of course, publishing. After all, you must ensure that your content reaches your target audience. After you hit publish, take a step back and assess your work. Did everything go according to plan? And if you didn’t, what can you do to ensure you follow through the next time?
Nowadays, a marketer has a ton of tools in their arsenal. A lot of them can help streamline your content management workflow. In addition, these tools can help save you time and keep your team organized. Some of the best tools for content management workflow include:
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