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Are you an online marketer? Do you own a business website where you need to optimize and enhance your marketing strategies?
Conversion rate optimization (CRO) is a process to increase the percentage of conversions from a website or mobile app. As its name implies, it typically involves generating ideas that can help your site or app to be improved and subsequently validating the hypotheses through A/B and multivariate testing.
Conversion rate optimization, CRO, is important for your business because it allows you to reduce your customer acquisition costs by increasing your revenue per visitor, calculating their lifetime value, gaining more customers and growing your business, For example, imagine a landing page with a conversion rate of 10% which receives 2000 visitors per month. It implies that the page will generate 200 conversions per month. Now, if the conversion rate goes up to 15% because you adopted conversion rate optimization and optimized different elements on the page, you will get conversions of 300 per month, which is a 50% increase.
Yes, conversion rate optimization does matter because there is always room for improvement when we talk of increasing conversions. The best businesses are always busy iterating and improving their sites and apps to ensure better user experience and grow conversions. So, with CRO, you can:
Embrace CRO today and optimize your homepage, pricing page, landing pages and blogs.
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