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Have you ever wondered how to generate ideas for content creation? If so, this blog post is just for you. We will share five actionable tips that will help get your creative juices flowing and inspire new content!
This is a great way to get your ideas flowing. Start by researching keywords that relate to your topic. For example, if you’re brainstorming blog post ideas for a company about running shoes, the words “running” and “shoes” may come up frequently in your list. On the other hand, if you’re brainstorming blog post ideas for a company about accounting, the words “accountant,” “taxes”, and other related terms may frequently appear in your list. This is an easy way to generate new content because it provides both inspirations and relevant keywords that will help your audience stumble upon your article while randomly browsing online.
By identifying themes, you can create a much more organized blog. Themes are the recurring topics that most represent your business and what you provide to your customers. For example, if you’re an accounting company, there might be themes of taxes, deductions, or retirement planning in the articles on your website. These types of posts would all be related because they all fall under what you do. You can find new themes to explore by looking at your website analytics or talking with customers and employees about their ideas for posts. Make sure to document your themes as you discover them.
Popular trends in search engine traffic will provide ideas for blogs that you might not have thought of. This is especially helpful if your company has been around for a while and it’s getting hard to think up new content to write about on your website. You can also use this information when deciding what type of posts should go in which section of your website. That way, you’ll be able to create a website that has content people are looking for, and your readers will be happy. What’s more, you can also use this information to set goals for your posts. For example, if you know that people are always looking for recipes and how-to’s on the weekends, then make sure these topics get a lot of attention during those days to keep readers coming back week after week.
Social media is a great tool for content creation. You can easily use it for crowdsourcing content ideas by looking into what your followers want to see on your website. Followers have made it clear to you what they want through likes, shares, and retweets. If your followers respond well to a certain type of content one day or week more than another, try posting that style of post the other days as well. It could be something like ‘Friday Favorites’ where people share their favorite things from the week with you.
Google Trends is a necessity for every content creator. You can use it to keep track of what is trending in your industry or niche and capitalize on that by providing valuable information in the form of blog posts. The more you stay ahead of trends, the better off you’ll be when looking for ideas because they will already have been done before. And the easier it will be to come up with a fresh take on them. Not only that but arrow down to a specific topic by using the search bar and finding related topics. You can then use those articles as your inspiration for future content creation.
Don’t let the fear of not knowing what to write next get you down. And don’t believe that because an idea worked for someone else, it will work for your audience as well. The key is finding a way to analyze trends and use them in creative ways by focusing on creating content that solves problems or meets the needs of people that make them feel like they’re a part of the community.
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