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If you have been in advertising, you have likely come across terms like targeted traffic. In this article, we will take a look at these two terms and how you can use them to increase your brand presence in the gambling industry. In simple terms, targeted traffic refers to the method of directing targeted key/potential users and proven customers to a website based on online advertisements. Most of these types of ads target particular opinions, geolocation, age, status, purchase behavior, demographic area, purchasing power as well as contextual advertising.
One of the best things about targeted traffic is the fact that it significantly reduces resources and revenue wasted. Websites and businesses, mainly use targeted traffic because targeted web visitors lead to more conversions. The main goal of an online ad is to bring in more sales than the amount that was used to run it.
Targeted traffic is available online for most industries and websites, but it’s hard to get targeted traffic for gambling, wagering and betting websites through mainstream publishers. Obviously, the aforementioned sites could be the major beneficiaries of targeted traffic. This kind of advertising gives a website the highest customer conversion rate compared to any other type of advertising. The internet is available in almost all corners of the world and so, it is much easier to capture the attention of gamblers who would initially not be bothered with traditional advertising methods. For example, traditional adverts find it a little challenging to capture the attention of certain ages or demographics which is a lot easier if done electronically such as a post on Instagram.
One of the most limiting factors when it comes to gambling is the age limit that is imposed on gamblers in most parts of the world. It is common to find countries placing an age limit for gamblers at 21 years. In addition, people below the age of 21 may not have a proper disposable income. Older adults who aged 24 years and above tend to have more disposable income from betting as they have a job and most probably a credit card. This is a good pointer when considering your target age.
One of the areas that most web advertisers go wrong is in buying web traffic. Often times, companies and websites can end up spending a lot of money if the conversions don’t happen. To avoid this worst-case scenario, best to discuss with industry experts so they can advise you on your business.
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